What are the responsibilities and job description for the Director - Marketing & Fan Experience position at NCAA (National Collegiate Athletic Association)?
The Director of Marketing and Fan Experience will assume responsibility for leading marketing and promotional efforts for Georgia Tech Women's Basketball. The position will seek to maximize positive exposure, generate revenue, and enhance game day experience for additional assigned sports. This position will interact on a regular basis with staff and senior leadership. This position typically will advise and counsel coaches, marketing staff, vendors, students, and interns. This position will supervise the Assistant Director of Marketing and Fan Experience.
Responsibilities
- Develop and execute marketing and promotional plans for assigned sports, focusing on increasing attendance and revenue generation. Partner with communications, creative and digital strategy, ticketing, and in-house sports and entertainment partner on rollout and execution of marketing and promotion plans.
- Enhance the in-venue and fan experience for assigned revenue-generating sports.
- Assist the Assistant Athletics Director of Marketing & Fan Experience and Senior Director of Marketing with marketing and fan experience efforts for football and men's basketball.
- Support the marketing and fan experience unit by managing fan communication (e-mail, campus signage, etc.), and student involvement in promotional sales.
- Manage and direct all home event-related logistics, including managing the events calendar, conducting walk-throughs and stadium visits, and being the primary contact for vendors and clients for assigned sport(s).
- Develop innovative ways to promote our athletic teams and branding while taking advantage of emerging technology.
- Assist with the administration and execution of email marketing efforts to include new sales, renewals, and other initiatives.
- Perform other related duties as assigned.
Required Qualifications
Educational Requirements
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Bachelor's Degree in Business, Marketing, Management, Communications, Public Relations, or Sports Management, or an equivalent combination of education and experience.
Required Experience
Two years of job-related experience, or an equivalent combination of education and experience within an intercollegiate athletics department or professional sports organization.
Preferred Qualifications
Preferred Educational Qualifications
Master's degree in a related field.
Preferred Experience
Four years of job-related experience, or an equivalent combination of education and experience within an intercollegiate athletics department or professional sports organization.
Knowledge, Skills, & Abilities ABILITIES
KNOWLEDGE
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