What are the responsibilities and job description for the Vice President of Marketing and Communications position at NCAA (National Collegiate Athletic Association)?
About The Role & The Moment at The Moth
Do not wait to apply after reading this description a high application volume is expected for this opportunity.
The Moth champions the vitality and urgency of storytelling and has defied categorization since its inception in 1997. Starting on a front porch in Georgia and now spanning live events across the globe, audio and video formats, books and publications, workshops, and corporate training—all focused on connection through shared experience. The Moth has experienced tremendous growth, achieving 50 million annual podcast downloads, airing on 565 public radio stations, and producing 600 events annually. The Moth seeks its first Vice President of Marketing & Communications to align marketing efforts around a central brand strategy and story that clarifies its public message and drives demand for its programs.
In the coming year, The Moth will engage in a comprehensive review of its mission and strategic objectives to deepen its impact while advocating for shared stories as essential elements to build empathy in an increasingly divided and digital world. Under the leadership of Executive Director Sarah Haberman and Chief Creative Officer Christina Norman, The Moth’s planning will ensure audiences remain at the center, focusing on inclusive audience expansion through thoughtful growth and exploration of new offerings. This includes ongoing investment in data infrastructure, values-aligned brand partnerships, and collaboration with its new podcast partner, Audacy, starting in 2025. The new VP will be tasked with maximizing these opportunities.
The formal marketing operation was only recently formed in 2019, providing the new VP of Marketing & Communications the chance to build upon early efforts, assessing and optimizing the current structures and systems to create a centralized hub for growth and engagement. The successful VP will honor previous strategies while leading a collaborative vision for increasing discovery of The Moth and inspiring a diverse and loyal supporter base.
Key Opportunities for The Moth’s Vice President of Marketing & Communications :
- Develop a centralized brand strategy and story to support all programs and convey the urgency of The Moth’s mission.
- Grow the audience for The Moth’s diversified content streams through a comprehensive marketing strategy.
- Centralize and optimize sales functions to support The Moth’s live performances.
- Align Marketing and Communications operations with organizational goals.
- Contribute significantly to the upcoming strategic planning process.
- Represent and center the audience in all facets of The Moth’s work.
- Expand the portfolio of corporate sponsors in partnership with the Sr. Manager of Brand Partnerships.
About The Position
The VP of Marketing & Communications (VPMC) is responsible for the overall brand marketing vision for The Moth, leading the planning and implementation of marketing and communications strategies to drive brand awareness, audience growth, and revenue across its business verticals including audio products, live events, memberships, brand partnerships, workshops, books, and merchandise. The VPMC will lead audience growth through event marketing, brand partnerships, creative services, digital & social media, email marketing, and press / communications.
Desired Skills & Qualifications :
Application Instructions
To apply, visit the online application and submit your materials, including a cover letter detailing your background and what you hope to bring to this role. The priority application deadline is January 10, 2025 . Applications received by this date will be prioritized.
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