VP-PR & Corp Communications

ABOUT NCM :

We are the country's largest, most innovative cinema advertising platform whose mission is to unite brands with our young, diverse audience through the power of movies and pop culture. Hundreds of millions of moviegoers watch The Noovie Show each year, which airs in movie theaters nationwide prior to the trailers and feature film. NCM offers advertisers incredible reach with unrivaled engagement, making cinema a premium destination for advertisers. We're a dynamic, fast-moving company focused on enhancing the moviegoing experience while developing creative ways for brands to connect with our hard-to-reach audience.

We're committed to diversity, inclusion, and belonging, and strive to create a culture that leans into innovation, collaboration, accountability, honor, and perseverance. We're obsessed with the movies, client solutions, and having fun while we work. If that sounds like a great sequel to your career's story, check us out at NCM.com / careers.

POSITION SUMMARY :

National CineMedia (NCM), the largest cinema advertising platform in the US, is hiring a new Vice President, PR & Corporate Communications, reporting to the Chief Marketing Officer out of the NY office. NCM reaches hundreds of millions of young, diverse moviegoers each year through its national network of 18,000 theaters. We program, produce and sell The Noovie® Show that entertains audiences before the trailers and film begin. Our focus is on helping brands and agencies understand how they can leverage the cinema medium and power of movies and pop culture to achieve their business and communications goals.

The VP, PR & Corporate Communications is responsible for all public relations (earned and paid trade media), communications strategy and implementation for NCM. The VP, PR & Corporate Communications is a key member of the Chief Marketing Officer's leadership team, along with senior leaders who focus on sales and trade marketing, brand marketing, strategic partnerships, creative and production.

The primary focus of the PR leader is elevating NCM's reputation and driving press coverage from the media outlets that report on the marketing, advertising and media trade industry, collaborating closely with sales and marketing leadership. This position will also lead corporate communications, which includes internal communications, financial communications (in collaboration with a specialized outside firm), corporate social media strategy, and employee engagement. This role owns both strategic oversight and day-to-day management, utilizing a wide degree of creativity and latitude. This is a high-profile position, collaborating closely with the C-suite on a daily basis.

The PR function is part of the integrated marketing team. The PR leader will work closely with marketing, sales and research teams to identify and create press worthy stories and content to further NCM's leadership position in the industry. The successful candidate has strong relationships within advertising trade media, is proactive and adept at cross-functional collaboration, excels in a fast-paced environment, and is a strong writer.

ESSENTIAL FUNCTIONS :

Public Relations :

• Develop and implement proactive strategic and tactical communications campaigns to secure publicity in advertising trade, business and consumer media to support NCM sales, marketing and business objectives.
• Create all NCM communications materials, including press releases, statements, fact sheets, story pitches, key messages, executive media training, NCM press website, executive byline articles and speaking opportunities, etc.
• Establish and oversee media relationships with reporters, editors and producers at relevant national, local and trade media outlets; create and maintain NCM's media databases.
• Communicate with media contacts on a regular ongoing basis, serve as the official company spokesperson.
• Work collaboratively with internal business leaders and external advertising clients and other business partners to create unified publicity strategies and identify positive stories and messages about the company, its products and services.
• Report PR results internally and to outside stakeholders (clients, theater owners, agency partners).
• Manage and direct one NCM staff member and external PR agencies.
• Manage budgets, PR department systems and tools, and negotiate contract terms.

Corporate & Financial Communications :

Corporate Social Media :

Oversee strategy, development and management of NCM corporate social media channels (blog, LinkedIn) in partnership with the marketing team leaders who manage consumer-facing social media channels.

Internal Communications :

QUALIFICATIONS :

SALARY RANGE & BENEFIT OPTIONS FOR NEW YORK APPLICANTS :

Salary Range : Base Salary of approximately $200,000-$255,000 annually plus bonus - compensation is commensurate with skills & experience.

Benefits Options : Medical insurance

Dental insurance

Vision insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

401(k) Retirement Plan

Life & Accidental Death & Dismemberment Insurance

Short and Long-Term Disability Insurance

Paid Holidays

Paid Leave (parental, vacation, personal days and sick)

Commuter benefits

Pet insurance

This information is provided as the company's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons.

Salary : $200,000 - $255,000