What are the responsibilities and job description for the Business Development Director position at NCM?
ABOUT NCM:
We are the country’s largest, most innovative cinema advertising platform whose mission is to unite brands with our young, diverse audience through the power of movies and pop culture. Hundreds of millions of moviegoers watch The Noovie Show each year, which airs in movie theaters nationwide prior to the trailers and feature film. NCM offers advertisers incredible reach with unrivaled engagement, making cinema a premium destination for advertisers. We’re a dynamic, fast-moving company focused on enhancing the moviegoing experience while developing creative ways for brands to connect with our hard-to-reach audience.
We’re committed to diversity, inclusion, and belonging, and strive to create a culture that leans into innovation, collaboration, accountability, honor, and perseverance. We’re obsessed with the movies, client solutions, and having fun while we work. If that sounds like a great sequel to your career’s story, check us out at NCM.com/careers.
POSITION SUMMARY:
This position is responsible for selling national advertisers (clients) on the benefits of cinema as an advertising platform, with a focus on identifying alignment with client KPI’s, cultivating new relationships with clients at all levels, and generating revenue growth.
The Business Development Director will work closely with various internal departments and serve as a liaison to drive business, promote in-theatre marketing to expand our industry.
ESSENTIAL FUNCTIONS:
Essential duties and responsibilities may include, but are not limited to, the following:
National CineMedia is seeking a highly motivated Business Development Director to join our dynamic team. The Business Development Director will play a pivotal role in fostering relationships, driving revenue growth, and overseeing strategic initiatives within the realm of advertising and media sales.
Responsibilities:
- Develop and implement strategic sales plans to achieve revenue targets and expand market share within the assigned client account list.
- Identify Business opportunities and demonstrate to clients how Cinema addresses their marketing strategies.
- Cultivate and nurture high level relationships with key decision makers for assigned client list, advocating for National CineMedia’s services and offerings.
- Build and develop relationships with clients and agency contacts through consistent meetings, phone calls, emails and social settings.
- Collaborate cross-functionally with marketing, operations, research and finance to create custom plans, compelling research stories and innovative marketing solutions.
- Communicate constantly with split partners for seamless selling efforts
- Analyze market trends, competitive landscapes, and industry developments to identify opportunities for growth and adapt strategies accordingly.
- Keep new and innovative ideas in front of key clients on an on-going basis
QUALIFICATIONS:
Knowledge/Skills/Abilities:
- Bachelor's degree in Business, Marketing, Advertising, or related field.
- Minimum of 10 years of progressive experience in advertising sales, media sales, or related fields.
- Strategic thinking coupled with a data-driven approach to decision-making.
- Ability to develop strong, long-lasting relationships with all levels of clients.
- Advanced presentation skills (individual, group, executive level, and in-person, over the phone and in writing).
- Thorough understanding of and comfort level with media research and math.
- Creative, entrepreneurial thinker with the ability to deliver consultative, solution oriented sales approach and develop big ideas based on client marketing objectives.
- Ability to manage, handle and prioritize multiple projects and responsibilities.
- Ability to work effectively and independently in a fast-paced, dynamic environment and adapt to changing market conditions.
- Proven track record of successfully managing large accounts, exceeding sales targets, and fostering long-term client relationships.
- Exceptional communication, negotiation, and presentation abilities.
- Proficiency in CRM software, Microsoft Office Suite, and other relevant sales tools.
- Every team member of NCM is expected to understand and consistently demonstrate our following core values:
- Integrity
- Collaboration
- Accountability
- Honor
- Perseverance
Experience and Training:
Any combination of the following experience and training (designated as required and/or preferred) that would provide the required knowledge and abilities is qualifying.
Experience: Minimum of 10 years of progressive experience in advertising sales, media sales, or
related fields.
Education: Bachelor's degree in Business, Marketing, Advertising, or related field.
Licensure / Certification: n/a
WORKING CONDITIONS
Work Conditions:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.
Physical Conditions:
Essential and marginal functions may require maintaining physical condition necessary for sitting for prolonged periods of time.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. To request an accommodation, please contact Human Resources at (303) 792-8899 or email: HR@ncm.com.
****Out-of-market applicants are welcome. Please be advised that NCM does not pay any relocation expenses****
SALARY RANGE & BENEFIT OPTIONS FOR NEW YORK APPLICANTS:
Salary Range: Base Salary of approximately $125,000 - $300,000 annually plus bonus - compensation is commensurate with skills & experience.
Benefits Options:
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- 401(k) Retirement Plan
- Life & Accidental Death & Dismemberment Insurance
- Short and Long-Term Disability Insurance
- Paid Holidays
- Paid Leave (parental, vacation, personal days and sick)
- Commuter benefits
- Pet insurance
This information is provided as the company's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons.
NOTICE TO CALIFORNIA APPLICANTS: For details about the Personal Information We may receive in connection with your application with and/or employment with National CineMedia and your rights regarding that Personal Information, please see our Employee / Officer / Director / Owner / Applicant / Independent Contractor Privacy Policy For California Residents at www.noovie.com/privacy.
Salary : $125,000 - $300,000