Director of Performance Marketing and Digital Advertising

About Neato

Neato is a full-service Commerce Accelerator that helps major retail brands maximize their marketplace potential. As an exclusive Amazon retail partner, we provide a data-driven suite of agency services focused on advertising, marketplace management, brand control, and digital growth. Ranked among the top 500 storefronts on Amazon and the 39th Fastest Growing Company in America by Inc. Magazine, we offer an exciting opportunity to shape the future of performance marketing in e-commerce.

The Opportunity

We seek a Director of Performance Marketing to drive our growth-focused advertising initiatives across Amazon and other digital marketplaces. This role is pivotal in building high-impact, data-driven marketing strategies and optimizing ad spending to maximize ROI. You will lead a team of subject matter experts to scale paid media efforts, ensuring high efficiency, scalability, and profitability across our brand portfolio.

Is This Role for You?

You are a full-stack, multi-platform digital marketer with extensive experience in Amazon Advertising (including DSP), paid search (PPC/eCPM), and performance marketing strategies. This is your role if you thrive on data-driven optimization, scaling large ad budgets, and building/leading high-performing teams.

Key Responsibilities

• Develop & Execute Performance Marketing Strategy – Lead and refine full-funnel advertising strategies across Amazon Ads (PPC, DSP), Google, paid social, and emerging ad platforms, ensuring alignment with business goals and revenue targets.
• Optimize Campaign Performance – Continuously analyze ad spend, ROAS, CPA, and conversion rates, leveraging A/B testing, bid automation, keyword optimization, and audience segmentation to maximize efficiency and scale high-performing campaigns.
• Build Systems that Scale – Develop new systems for all platforms, along with processes, SOPs and training.
• Lead & Grow High-Performing Team – Build, mentor, and develop an elite team of advertising specialists and analysts, fostering a culture of accountability, experimentation, and innovation to drive measurable improvements in campaign performance.
• Leverage Data & Predictive Analytics – Utilize first-party data, audience insights, and predictive modeling to refine targeting, remarketing, and bidding strategies, ensuring efficient ad spend allocation and revenue growth.
• Enhance Cross-Functional Collaboration – Partner with brand management, marketplace operations, SEO, and creative teams to align advertising strategies with broader go-to-market initiatives, product launches, and brand growth objectives.
• Client & Stakeholder Engagement – Act as a trusted strategic advisor, providing data-backed performance insights, budget recommendations, and advertising roadmaps to both internal leadership and external brand partners.
• Innovate & Stay Ahead of Industry Trends – Identify new opportunities in retail media, automation tools, and programmatic advertising, continuously refining ad strategies to drive competitive advantage and revenue growth.
  
  
  

Requirements

• 7 years of experience in performance marketing, Amazon advertising, digital media buying, or PPC strategy.
• Proven track record of scaling multi-million-dollar advertising budgets while maintaining profitability.
• Deep expertise in Amazon Ads (PPC, DSP, Video), Google Ads, and paid social.
• Strong analytical skills with proficiency in data visualization and reporting tools (Excel, Tableau, Looker, Google Analytics, Helium 10, Pacvue, or similar).
• Experience leading a high-performing marketing team focusing on data-driven decision-making and automation.
• Exceptional client communication, presentation, and stakeholder management skills.
• Entrepreneurial mindset with a test-and-learn approach to performance marketing.
  
  
  

What High Performance Looks Like

A high-performing Director of Performance Marketing & Advertising will:

• Consistently exceed ROAS and profitability targets across all advertising campaigns.
• Proactively test new advertising strategies, optimizing CPC, conversion rates, and customer lifetime value (CLV).
• Drive efficiency, reducing cost per acquisition (CPA) while scaling ad budgets strategically.
• Enhance cross-functional collaboration, ensuring alignment between advertising, creative, and marketplace teams.
• Foster a data-driven team culture, continuously iterating and improving ad targeting and spend allocation.
  
  
  

Key Performance Indicators (KPIs)

• Revenue Growth from Paid Advertising – Drive a YoY increase in total revenue generated from paid advertising by scaling high-performing campaigns, expanding audience reach, and optimizing ad placements across Amazon, Google, and other digital platforms.
• Advertising Profitability & Efficiency – Reduce wasted ad spend, ensuring budgets are optimized for maximum profitability, balancing ad spend scaling with revenue growth while maintaining target TACoS (Total Advertising Cost of Sales).
• Market Share & Visibility Expansion – Improve brand visibility by increasing share of voice (SOV) and ranking top 10 high-intent keywords across key categories, ensuring competitive advantage on Amazon and other platforms.
• Customer Acquisition Cost (CAC) Optimization – Lower Cost-Per-Acquisition (CPA) through advanced audience targeting, conversion rate optimization (CRO), and strategic remarketing efforts.
• Team & Process Efficiency Scaling – Improve operational efficiency by automating campaign processes, reducing manual optimizations, and increasing team bandwidth for strategic initiatives and innovation.
  
  
  

What’s in it for You?

• A chance to lead in a fast-paced, high-impact environment at the forefront of e-commerce innovation.
• A comprehensive benefits package, including health, dental, and vision insurance, plus unlimited (and encouraged) PTO.
• A vibrant, collaborative work culture that values growth, creativity, and employee development.
  
  
  

The Journey Starts Here

At Neato, you’re more than a brand manager—you’re a catalyst for change, a strategic visionary, and a partner in progress. Ready to shape the future of e-commerce and leave your mark? Apply now and take your place in our growth, innovation, and success story.

The Neato Company is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.