Job Description
Job Description
Salary :
Marketing Operations and Email Specialist
Nectar is the leading Employee Recognition and Rewards platform striving to build amazing company cultures where employees feel valued and engaged. We give companies the insights and tools to celebrate each other, foster connection, and boost morale! Support our Marketing Operations and Email program by helping build scalable processes, implement and manage world-class technology, and improve the conversion of our leads.
Were looking for a talented and detail-oriented individual with 1-3 years of experience to help build the ideal operations program with Hubspot as the foundational platform. Join us!
Duties you will love to do :
Develop, implement, and optimize automated marketing workflows using HubSpot to score and nurture leads and engage customers
Collaborate with the marketing team to execute email marketing campaignsImplement A / B testsUtilize intent data for prioritization and conversionMonitor email performance metric and provide actionable insightsContinuously improve email deliverability by managing bounces, spam complaints, and list healthCRM Management :Support the maintenance and optimization of our HubSpot CRM to ensure data integrity, segmentation accuracy, and efficient lead management processes
Support proper tracking and attribution within Hubspot to assist the Demand Generation team in creating reports that track the success of specific channels and programsBuild integrations with Hubspot or other applicationsProvide training and support to team members on HubSpot best practices and usageCollaboration and Communication :Partner with teams to document, evaluate, and improve marketing processes and data management to enhance efficiency and effectiveness of lead flow and conversion
Empower marketing teams with self-serve reporting mechanisms in Hubspot and GA4Foster a collaborative environment where ideas are shared and feedback is encouragedCommunicate effectively with team members and stakeholders to ensure transparency and alignment on goals and objectivesIdentify and share best practices across content to drive efficiency within the businessMinimum Qualifications :
A marketer who can tell stories that resonate with our target audienceService-minded, curious, detailed, organizedPassion for data, designing, troubleshooting, fixing, and strong project management aptitudes like follow-throughWonderful verbal and written communication skillsEnjoys an agile and fast paced environmentUnderstanding of B2B SaaS marketing functions, funnels, and digital marketing strategies & tactics1-3 years of marketing operations and email automation experience especially with Hubspot and Google Analytics. Knowledge of compliance regulations like CAN-SPAM, GDPR, and CCPA. Certifications are a plusBasic knowledge of HTML / CSS for email formatting is a plusZapier, Google Tag Manager, Chilipiper, Intent data platforms, and other operation technology experience a plusBachelors degree or equivalent experienceNectar Benefits
Competitive salaryFlexible working hours and hybrid work options (minimum two days in-office).Comprehensive health, dental, and vision insuranceUnlimited PTOA positive, collaborative company culture dedicated to helping organizations recognize and reward their employees
