Digital Marketing Manager

Job Overview
Nelson Auto Center located in Fergus Falls, MN is part of the Nelson / Red Rock Automotive Group with six locations in Minnesota and North Dakota. At Nelson Auto Center, we strive to create a positive and challenging workplace that promotes excellence and achievement, and we aim to deliver the very best experience possible to our customers. We are looking for a dedicated and motivated professional who shares that same passion to join us as our Digital Manager.

As the Digital Manager, you will be responsible for developing, executing, and maintaining paid digital marketing campaigns on platforms such as Google Ads, Google Merchant Center, Meta, LinkedIn, TikTok, YouTube, Facebook, and others. You will lead the strategy and execution of campaigns to drive traffic, conversions, and growth for our clients, collaborating closely with other team members to achieve optimal results. This role is an excellent opportunity to lead and optimize campaigns, drive impactful results, and thrive in a fast-paced environment.

Responsibilities

• Create, manage, and optimize paid digital marketing campaigns across various platforms, including Google Ads, Meta, LinkedIn, and others.
• Point person with third party partners (i.e. agencies)
• Serve as the subject matter expert for digital content—both written and visual—by applying industry best practices.
• Demonstrated understanding of web design principles and effective layouts to ensure that digital content is visually appealing, user-friendly, and optimized for engagement.
• Monitor analytics data, session recordings and heatmaps to advise on landing page improvements towards the goal of each page in the customer journey.
• Establish and maintain content governance frameworks, including approval processes, workflows and performance metrics, to ensure the accuracy and relevance of content across all regions
• Manage online reputation
• Basic Video Editing (Social Media apps, Canva, iMovie)
• Conduct in-depth keyword research, ad copywriting, and campaign setup to maximize campaign effectiveness.
• Analyze and monitor campaign performance, making data-driven adjustments to optimize results.
• Develop and implement audience segmentation and retargeting strategies.
• Stay up-to-date on digital marketing trends, platform updates, and emerging technologies.
• Utilize data analysis to measure campaign success and identify areas for improvement.
• Collaborate with team members across departments to ensure digital marketing strategies align with business objectives.
• Brand Consistency: Oversees the tone of voice, visuals, and messaging across all marketing channels to ensure consistency.

Qualifications

• 1-3 years of experience in digital marketing, with a focus on paid media campaigns on platforms such as Google Ads, Meta, and others.
• Proven experience managing and optimizing paid advertising campaigns.
• Strong analytical skills with experience using data analysis tools.
• Excellent communication skills and the ability to work in a team-oriented environment.
• Detail-oriented with a passion for creative problem-solving.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field preferred.

Job Type: Full-time. In-person.

Job Location: Fergus Falls, MN. Relocation to the surrounding area is required.

If you are passionate about digital marketing and eager to make an impact and take your digital marketing career to the next level! If you are a results-driven strategist with a passion for helping others succeed, we would love to hear from you.

Nelson Auto Center is an EOE/ AA, Veteran Friendly employer.

Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• 401(k) matching
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Referral program

Schedule:

• Day shift

Ability to Commute:

• Fergus Falls, MN 56537 (Required)

Ability to Relocate:

• Fergus Falls, MN 56537: Relocate before starting work (Required)

Work Location: In person

Salary : $65,000 - $80,000