Demo

Senior Marketing Coordinator

NELSON Worldwide
Minneapolis, MN Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/16/2025

The Senior Marketing Coordinator supporting NELSON’s Civic and Justice practice will work directly with Practice and Market leaders to create compelling and winning sales tools, bringing NELSON to life for our clients. Your strong work ethic, excellent communication skills, and ability to prioritize and handle multiple initiatives, and ability to navigate the internal customer relationship means that you can actively support Senior Practice Leadership in winning work.

Attributes to support the NELSON Culture :

  • Go All-In – Take responsibility for your actions, do what you say and always lead by example
  • Keep It Real - Communicate with empathy, transparency and respect to support each other in the pursuit of great work
  • Embrace Growth - Seek to learn, grow and experiment to fuel our future
  • Think Boldly - Exude a passion for problem solving, creativity and curiosity in everything you do
  • Be You – Express your unique self and actively engage in our fun, diverse community of real people

Main Responsibilities :

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Critical features of this job are described under the headings below. They may be subject to change at any time due to reasonable accommodation or other reasons.

  • Partner with and support the Practice Leader and / or opportunity owner
  • Guide and provide oversight to proposal-assigned marketing employees
  • Lead pursuit teams to develop strategies, assign responsibilities, and manage deadlines while coordinating with team partners and responding to external proposal information requests
  • Help to identify, develop, and message win themes, value proposition, and differentiators, guiding teams (both practice and marketing) in formulating messages
  • Understand critical position-to-win questions that are discussed in Go / No Go conversations
  • Conduct research, tailor supporting materials, and perform quality control reviews of proposals
  • Oversee proposal production; including printing, assembly, and electronic submissions
  • Complete prequalification forms, client questionnaires, and qualifying statements as required
  • Prepare and complete standard government and federal forms
  • Ensure proposals adhere to public and institutional client requirements, including : local, state, and federal regulations
  • Partner with practice / opportunity owner and Senior Director of Business Development Strategy to formulate, monitor, and facilitate capture planning strategy sessions for pursuits
  • Ensure capture plan strategies and win themes are transferred and incorporated through the entire pursuit lifecycle
  • Hold accountability for ensuring positioning activities are discussed and planned
  • Ensure continuity of messaging and win themes from proposal to presentation in conjunction with Senior Director of Business Development Strategy
  • Actively participate in strategy and business development meetings
  • Review and edit proposal narratives, providing feedback on improvements with responsibility to ensure proposals are compliant and differentiated to create tailored responses
  • Maintain an understanding of the Civic and Justice market and client team’s role in achieving the practice business plan
  • Review and understand the practice pursuit pipeline
  • Assist with pursuit tracking and bring knowledge on timing and readiness for practice pursuits
  • Participate in Pipeline Review sessions
  • Remain informed on market and client trends to support positioning activities and competitive intelligence
  • Assist in the day-to-day management of proposal-assigned marketing employees and / or direct reports, in coordination with marketing management
  • Ensure assignment of appropriately skilled marketing and design resources to align to the task and pursuit at hand
  • Actively participate in, and / or lead, training of pursuit best practices across Sales Marketing team in alignment with practice-aligned counterparts
  • Maintain and update personnel, project, and pursuit information in the internal and CRM databases.
  • Qualifications :

  • Strong understanding of the AEC (Architecture, Engineering, Construction) industry
  • Bachelor's degree in Marketing, Communications, Graphic Design, Journalism, Business, Architecture, or Interior Design preferred
  • years of proposal, writing, and marketing experience (in the AEC industry strongly preferred)
  • Excellent verbal, written, and interpersonal communication skills
  • Persuasive writing and messaging skills including storyboarding and creating differentiating content
  • Understanding the critical position to win questions that are discussed in Go / No Go conversations
  • Ability to identify and seek needed information / research skills
  • Strong project management capabilities to meet milestones on time and in budget, including resource allocation / management
  • Team oriented with ability to perform multiple tasks independently in a timely manner and collaborate effectively and positively with coworkers
  • Self-motivated, highly organized, and detail oriented
  • Exceptional editing skills
  • Ability to adapt to and communicate changes with ease
  • Experience with business development and sales programs and CRM platforms
  • Skilled at mentoring and leading others
  • Demonstrated commitment to quality
  • Skilled in Microsoft Office Suite and Adobe Creative Cloud
  • Demonstrated understanding of the SF / Architect-Engineer Qualifications process (experience preferred).
  • Familiarity with public and institutional clients, including their procurement processes, regulations, and proposal requirements (, local, state, and federal government agencies)
  • Familiarity with Deltek, HubSpot (or other CRM) as well as analytics platforms to support data-driven decision-making.
  • To express interest, please submit a resume and portfolio (or any samples of your work- graphic design and / or layout proposals or presentations are preferred).

    Depending on candidate preference and location, this position can be fully remote or part of NELSON’s in-office hybrid work schedule

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