What are the responsibilities and job description for the Senior Marketing Writer position at Nemours?
Job Description
Nemours is seeking a Senior Marketing Writer to join our Nemours Children’s Health team in Jacksonville, FL, Orlando, FL, or Wilmington, DE.
Nemours Children’s Health is seeking an experienced Senior Marketing and Promotional Writer to join our dynamic team. As a key member of our Marketing Communications team, you will be responsible for crafting compelling content across various mediums including print, digital, out-of-home, and video scripts. The ideal candidate will have a proven track record of producing high-quality content that drives engagement and conversion. This role requires creativity, strategic thinking, and a deep understanding of marketing principles.
Essential Functions
Bachelor Degree in journalism, business communications, marketing, healthcare, or similar field. (or equivalent experience).
5 years of experience
About Us
Nemours Children’s Health is an internationally recognized children’s health system. With more than 1.7 million patient encounters annually, we provide medical care in five states through two freestanding state-of-the-art children’s hospitals — Nemours Children’s Hospital, Delaware and Nemours Children’s Hospital, Florida. Our pediatric network includes 80 primary-urgent-and specialty care practices and more than 40 hospitalists serving 19 affiliated hospitals. We generate annual revenues of more than $1.7 billion derived from patient services, contributions from the Alfred I. DuPont Trust, as well as other income.
As one of the nation's premier pediatric health systems, we’re on a journey to discover better ways of approaching children’s health. Putting as much focus on prevention as cures and working hand in hand with the community to make every child’s world a place to thrive. It’s a journey that extends beyond our nationally recognized clinical treatment to an entire integrated spectrum of research, advocacy, education, and prevention, leading to the healthiest generations of children ever.
Inclusion and belonging guide our growth and strategy. We are looking for individuals who are passionate about, and committed to, leading efforts to provide culturally relevant care, reducing health disparities, and helping build an inclusive and supportive environment. All of our associates are expected to ensure that these philosophies are embedded in their day-to-day work with colleagues, patients and families.
To learn more about Nemours Children’s and how we go well beyond medicine, visit us at www.nemours.org .
Nemours is seeking a Senior Marketing Writer to join our Nemours Children’s Health team in Jacksonville, FL, Orlando, FL, or Wilmington, DE.
Nemours Children’s Health is seeking an experienced Senior Marketing and Promotional Writer to join our dynamic team. As a key member of our Marketing Communications team, you will be responsible for crafting compelling content across various mediums including print, digital, out-of-home, and video scripts. The ideal candidate will have a proven track record of producing high-quality content that drives engagement and conversion. This role requires creativity, strategic thinking, and a deep understanding of marketing principles.
Essential Functions
- Develop engaging and persuasive content for print materials such as brochures, flyers, and advertisements.
- Write compelling copy for digital platforms including websites, social media channels, email campaigns, and online advertisements.
- Create impactful messaging for out-of-home advertising campaigns, including billboards, transit ads, and signage.
- Craft scripts for video content including commercials, promotional videos, and brand storytelling pieces.
- Collaborate with the marketing team to develop integrated campaigns that align with brand objectives and target audience demographics.
- Conduct thorough research to understand market trends, competitor strategies, and consumer behavior insights to inform content development.
- Ensure all content adheres to brand voice, style guidelines, and messaging consistency across all channels
- Writing in a tone and style appropriate to brand and target audience (including healthcare professionals, consumers, recruitment and business development)
- Edit and proofread content to ensure accuracy, clarity, and grammatical correctness.
- Stay up to date with industry trends, best practices, and emerging technologies in marketing and advertising.
Bachelor Degree in journalism, business communications, marketing, healthcare, or similar field. (or equivalent experience).
5 years of experience
About Us
Nemours Children’s Health is an internationally recognized children’s health system. With more than 1.7 million patient encounters annually, we provide medical care in five states through two freestanding state-of-the-art children’s hospitals — Nemours Children’s Hospital, Delaware and Nemours Children’s Hospital, Florida. Our pediatric network includes 80 primary-urgent-and specialty care practices and more than 40 hospitalists serving 19 affiliated hospitals. We generate annual revenues of more than $1.7 billion derived from patient services, contributions from the Alfred I. DuPont Trust, as well as other income.
As one of the nation's premier pediatric health systems, we’re on a journey to discover better ways of approaching children’s health. Putting as much focus on prevention as cures and working hand in hand with the community to make every child’s world a place to thrive. It’s a journey that extends beyond our nationally recognized clinical treatment to an entire integrated spectrum of research, advocacy, education, and prevention, leading to the healthiest generations of children ever.
Inclusion and belonging guide our growth and strategy. We are looking for individuals who are passionate about, and committed to, leading efforts to provide culturally relevant care, reducing health disparities, and helping build an inclusive and supportive environment. All of our associates are expected to ensure that these philosophies are embedded in their day-to-day work with colleagues, patients and families.
To learn more about Nemours Children’s and how we go well beyond medicine, visit us at www.nemours.org .
