What are the responsibilities and job description for the Enterprise Marketing Program Manager position at NemoursCareerSite?
Nemours is seeking an Enterprise Marketing Program Manager to join our Nemours Children’s Health team. This is a remote position with occasional travel.
Serves as a primary steward to advance the Nemours Children’s marketing strategy among various internal and external audiences. Responsible for managing the creative process for all marketing communications projects for key, enterprise-wide initiatives. Enterprise Program Manager is a bridge and strong collaborator between the Marketing, Communications and Creative Solutions teams, Business Development team, and other shared services.
Essential Functions
1. Manages the strategy development, project planning creative development, and production delivery for all assigned projects and programs. Works with Marketing Strategy & Planning Manager to ensure all creative is on strategy and on-brand consistently.
2. Serves as key liaison between the Marketing team, agency partners and Business Development team to develop, evaluate, implement and monitor the Nemours Children’s brand.
3. Gains strategic insights into marketing opportunities through brand quantitative and qualitative research and competitive monitoring.
4. Possesses and maintains knowledge of Nemours Children’s services to ensure optimal, integrated brand messaging opportunities.
5. Able to manage a full, varied workload and deliver high-quality work under deadline pressure.
6. Results-focused approach and committed to consistently meeting and exceeding the highest quality standards of collaboration and creative best practices.
7. Works effectively in a team-oriented environment, including educating others about the Nemours brand and the creative process.
8. Able to form strong relationships with business partners and serve as a strategic partner in determining the most effective strategies.
Requirements
Master’s Degree in Marketing, Business Administration or related field is required.
5 years of experience in a marketing & communications role is required.
10 years of experience in marketing is preferred to support the higher level of strategy and planning needed to effectively perform in this role.
Familiarity with performing market analysis and applying insights into effective strategies.
Knowledge of web analytics tools (e.g., Google Analytics).
