What are the responsibilities and job description for the Dir, Media - VP position at Neon Nyc?

JOB SUMMARY

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

The VP Director is a leadership role overall within SOLVE(D) and for clients. The VP Director may oversee multiple businesses or accounts within a group and is responsible for demonstrating a strong working knowledge of all media channels, but most especially within digital, which fuels data-driven marketing. The VP Director should identify and lead opportunities to further holistic integration across disciplines and capabilities.

The VP Director must be skilled in driving both strategy and integration in order to deliver an end-to-end marketing (not just media) perspective for the clients’ business. This person is responsible for identifying business opportunities and being able to sell through innovative solutions to grow client business and increase agency revenue.

This person should also be able to work with all groups within IPG or MediaBrands to effectively deliver services in addition to SOLVE(D) media offerings and capabilities.

The VP Director is accountable for the team, ensuring that team members are supported, have access to development opportunities, and that overall scope is managed efficiently and effectively. The VP Director is also responsible for the successful management of the account, ensuring accuracy, development, adherence to timeliness, and overall quality of work product and talent.

ESSENTIAL FUNCTIONS

Client Management :
Maintain knowledge about the industry and brand / client - product benefits, efficacy, MOA, industry challenges, client processes, and client corporate culture. Place clients on the leading edge of media change. Maintain ongoing contact with senior clients, lending credibility and endorsement to major presentations and projects. The VP Director will strive to nurture true partnership with senior clients and position SOLVE(D) as an extension of the client team.
Media Planning :
Oversee media plan development and take the lead on all presentations. Create media plans that are strategically and executionally sound. Review all plans to ensure quality and that flawless execution can be achieved. Integrate concepts seamlessly with creative product and clients’ marketing plans.
Team Management :
Mentor and manage staff, delegating to build an efficient team. Regular review of team hours to ensure time is managed to SOW, and address any shifts in SOW if necessary.

JOB DUTIES AND RESPONSIBILITIES

Media Planning and Execution :

Oversees the Director or Associate Media Director ensuring timely, accurate, and overall work product excellence.

Reviews briefs for comprehensiveness and enhances or challenges audience segmentation and KPI / measurement plan as appropriate.

Challenges teams on the rigor and rationale used to determine strategic or tactical outputs using a data-driven approach (e.g., syndicated, proprietary, analyst, historical) to channel mixes and channel allocations.

Serves as a team resource for advice and counsel as well partnering closely with Account Management, Strategy, and Analytics for ideation and innovation.

Demonstrates ability to work with internal and external groups to deliver strategic excellence.

Meets with vendors to assess new capabilities and innovations that are relevant for clients’ media strategies.

Provides and discusses industry information on media, markets, and related topics.

Maintains relationships with media vendors; continues to develop publisher and elevate relationships for exchange of new opportunities / ideas.

Client & Internal Relationships :

Identifies opportunities with existing and prospective clients while demonstrating the ability to sell SOLVE(D) and / or IPGHealth offerings to grow business, whether organic growth with existing clients or new business opportunities.

Must understand resource time utilization and make appropriate staffing recommendations based on actual conditions.

Provide tightly defined SOWs to clients and set reasonable expectations based on staffing allocations.

Builds trusting, collaborative relationships with internal and external constituents at appropriate levels.

Manages expectations of clients and deliverables while identifying gaps / areas of improvement and creating opportunities to address.

Accurately represents the client’s point of view or corporate culture / biases when reviewing work, leveraging this perspective when providing feedback to the team and presenting to clients.

Participates and presents in New Business efforts and presentations, where appropriate.

Capable of effectively managing up and down the reporting structure.

Strategic Thinking & Leadership :

Provide and / or guide plan input.

Develop and steward planning processes and process across the team.

Demonstrate problem-solving and intervention when necessary.

Understand and analyze the root causes of problems and develop ways to rectify.

Guide and assist staff to arrive at potential solutions to problems / issues.

Ensures all relevant parties are informed and knowledgeable about client business challenges and opportunities as well as internal agency issues, changes in account status, etc.

Mentor, train, motivate, and develop a media planning group while integrating appropriate extended team members such as search, social, and analytics.

Construct and deliver accurate, honest, and timely performance management documents and ensure subordinates receive feedback from their line managers.

EDUCATION

DEGREE / DIPLOMA AREA OF STUDY REQUIRED / PREFERRED

Bachelor’s degree Preferred

EXPERIENCE

MINIMUM EXPERIENCE AREA OF EXPERTISE REQUIRED / PREFERRED

10 years of related media work experience Required

At least 2-years’ experience with Pharma Required

KNOWLEDGE, SKILLS & ABILITIES

Competency with Microsoft Excel, PowerPoint, and Word - Includes advanced Microsoft Excel functions / formulas : charts, graphs, pivot tables, and VLookUp

Proficiency in media applications including MediaTools, KANTAR, and Prisma

Day-to-day account leadership

Own relationship with main client POC

Financial stewardship excellence

Provides elevated strategic oversight and POVs

Strategic thinking

Team leadership

Leads client presentations and discussions

Relationship builder - across internal, external (agency, publisher), client teams

Effectively represents agency across relationships and industry

Seeks further education on media and client businesses

Contribute to broader agency building initiatives

COMPETENCIES

Communication :

Attentive and shows interest in the subject; expresses ideas clearly, concisely, and professionally in oral and written communications.

Adapts communication style and depth of content to relevant audience.

Presentation :

Ability to establish an effective, professional demeanor and communication to influence one’s point of view.

Time Management :

Effectively plans ahead to ensure projects are undertaken and time is used efficiently.

STATEMENT OF UNDERSTANDING

This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position. Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and / or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work : In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.

SALARY

160,000.00 - $215,000.00 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s / applicant’s background, pertinent experience, and qualifications.

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Salary : $160,000 - $215,000

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