Marketing Automation Specialist

We are NeoPollard Interactive. Digitally born, player-focused, and proudly powering the most profitable iLottery programs in North America through our interactive games, powerful gaming systems, and comprehensive suite of player services. We are innovative. From inception, innovation has been the core of NPi. As one of the first iLottery platform providers in North America, we laid the groundwork — helping pioneer the introduction and successful launch of some of the first iLottery programs in the U.S. We deliver innovative solutions and cutting-edge technology to our partners with an industry-proven track record of revenue growth. We are one-of-a-kind. The only Lottery supplier in North America exclusively focused on iLottery. We have one central focus; creating the most intuitive and fun iLottery experiences for players. Our sole focus drives our innovation and success in the iLottery space. We are industry experts. Serving the largest share of U.S. Lotteries that currently sell online with a track record of powering iLottery success through our state-of-the-art technology, top-performing game content, and innovative and comprehensive iLottery services. We are NPi. Join us.

WHAT YOU WILL DO

We are looking for a Marketing Automation Specialist to join NPi’s award-winning Ignite Player Marketing team. The Specialist will help meet business goals by working directly with NPi’s Marketing Automation Manager to improve customer experience. This individual will be responsible for fully leveraging the automation platform's capabilities. Utilize your expertise in marketing automation platforms to design and execute targeted campaigns that nurture leads, drive engagement, and maximize business growth. From creating automated workflows to personalizing player journeys, your skills will help us deliver relevant and timely messaging across various channels.

RESPONSIBILITIES

• Responsible for email marketing program execution, including segmentation, testing, and deployment, and continually evaluating these for improvements

• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team

• Manage execution of all CRM projects and marketing activities

• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

• Help plan and perform A/B testing to define and execute enhancements to conversion rates, campaign ROI, and player growth.

• Utilize QA tools and follow QA processes during campaign creation

• Review marketing emails/pop-ups for accuracy, clarity, and consistency

• Build, and create email templates, pop-ups, and marketing materials within NeoSphere and NeoEngage

• Develop, document and implement standards and processes to increase efficiency

EXPERIENCE AND REQUIREMENTS

• BA/BS Marketing or equivalent experience preferred

• Minimum 3 years of experience in marketing automation is preferred

• Experience with Bloomreach preferred, or strong working knowledge of platforms like Marketo, Optimove, or Salesforce

• Strong experience in setting up and configuring marketing campaigns

• Knowledge of email marketing and automation best practices

• Basic working knowledge of HTML and CMS preferred

• Attention to detail and experience with quality control are vitally important

• Responsible, well organized, independent, ability to learn quickly, multi-tasking, excellent interpersonal skills, team player

• Ability to work both independently and collaboratively with cross-functional teams

• Some travel required

WHY WORK AT NPI? We hire the best.

We prioritize innovation.

We support and empower our team.

Join us as we continue to shape the future of the iLottery industry by delivering players’ favorite games across all channels and driving outstanding returns for good causes. Our team member benefits include…

• Comprehensive Health, Vision, and Dental Insurance

• Life Insurance & AD&D Insurance

• 401K Savings Program (With Competitive Corporate Matching for U.S. Employees)

• Paid Vacation and Personal Time

• Parental leave policy that includes 12 weeks for birth, adoption or fostering

• Wellness and Employee Assistance Program (EAP) from Ulliance Life

• Company-Provided Laptop and Cellphone

• Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)

• Quarterly Profit-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service

ABOUT NEOPOLLARD INTERACTIVE

Born in the digital domain, NeoPollard Interactive LLC (“NPi”) is an award-winning supplier of best-in-class iLottery solutions to the North American lottery market. Serving the largest share of U.S. lotteries that currently sell online, NPi helped pioneer the successful introduction of iLottery in the U.S. and is North America’s proven partner of choice to enable regulated lotteries to design and deploy complex gaming solutions in support of generating incremental revenue for good causes through the online channel. NPi offers cutting-edge technology, a full suite of managed services, and the industry’s top-performing game content as part of its innovative and comprehensive approach to partnering for iLottery success. Jointly owned by Pollard Banknote Limited (TSX: PBL) and NeoGames S.A.(Nasdaq: NGMS)—both globally recognized industry leaders—NPi powers the most profitable iLottery programs. Visit us at www.neopollard.com.

Pollard iLottery Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.