What are the responsibilities and job description for the Website Content Marketing Manager Job at Nesco Resource in Orlando position at Nesco Resource?
Marketing Website Content Manager
Position Summary :
As the Marketing Website Content Manager, you will recommend and execute website content strategies aimed at improving user experience, conversion rates, average order value, and repeat purchases.
Responsibilities : Content Management :
Oversee and sometimes execute the creation, editing, and publishing of website content.
- Ensure all content is accurate, up-to-date, and aligned with the brand's voice and style guidelines.
- Collaborate with marketing and design teams to produce high-quality content that drives engagement and conversions.
Content Strategy :
Develop and execute a content strategy that supports overall marketing goals and objectives.
User Experience (UX) :
Ensure website content is user-friendly and enhances the overall user experience.
On-Site Search Optimization :
Optimize the on-site search tool to improve search accuracy and user satisfaction.
Collaboration with Catalog Team :
Work with the website catalog team on product detail page design and product descriptions.
Customer Journey Mapping :
Map the customer journey to identify opportunities to increase conversion rates and average order value.
Analytics and Reporting :
Track and analyze key performance metrics related to website content.
Qualifications :
This role provides an exciting opportunity to shape the online presence of a rapidly growing e-commerce business, enhancing user experience and driving business growth.
J-18808-Ljbffr
