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Retail Media Lead Job at Nestlé Health Science in Bridgewater

Nestlé Health Science
Bridgewater, MA Full Time
POSTED ON 1/17/2025
AVAILABLE BEFORE 4/16/2025

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more.

We are seeking a skilled Retail Media Lead to develop and execute strategic advertising campaigns across Amazon and Omni customers. Responsibilities include driving sales, increasing brand visibility for Nestlé Health Sciences brands, collaborating with cross-functional teams, optimizing advertising performance, analyzing data, and providing insights. Requires expertise in the Retail advertising ecosystem, strong analytical skills, and the ability to work independently and collaboratively. This position will be either a remote or hybrid role based on the selected candidate's geographic location. Preference will be given to applicants who live within a commutable distance of Bridgewater, NJ, Chicago, IL, Palm Beach Gardens, FL or Long Island, NY.

Responsibilities :

  • Develop and execute comprehensive retail media strategies for a sub-set of the Nestlé Health Science portfolio of brands to drive sales and increase brand visibility, in collaboration with our agency partners.
  • Manage assigned budgets across brands and deliver on established KPIs.
  • Help manage the relationship of our agency of record, ensuring effective communication, collaboration, and alignment with business objectives.
  • Lead and collaborate with agency partners through annual planning, activation, optimization, measurement (campaign level, monthly, quarterly, and annual) and other ad hoc requests as business needs arise.
  • Collaborate with internal stakeholders, including marketing, sales, and finance teams, to align advertising campaigns with business objectives.
  • Conduct in-depth analysis of campaign performance, leveraging data and insights to identify opportunities for improvement and drive continuous optimization.
  • Stay up to date with the latest trends and best practices in RDM (Retail Digital Media) advertising, ensuring our campaigns are innovative and effective.
  • Ensure media best practices and established guidelines, and that performance, transparency, efficiency, and brand safety requirements, are being applied across all investments.
  • Monitor and report on key performance indicators (KPIs) to track the success of advertising campaigns and provide regular updates to stakeholders.
  • Identify new advertising opportunities to drive incremental sales and revenue.

Requirements :

  • 5 years of experience; 2-3 years at Client or Agency leading strategic planning and activation with a strong focus on Commerce / Retail Media.
  • Bachelor's Degree, preferred.
  • CPG experience, preferred.
  • Retail media expertise required, preferably working with Amazon and technology partners (ex : Pacvue).
  • Knowledge of Amazon's advertising ecosystem, including sponsored products, sponsored brands, and display ads.
  • Must have experience leading the development of strategic retail media recommendations and managing investment and activation across different digital tactics (ex : Display, Search).
  • Must have experience formulating objective-based KPIs and strong understanding of closed loop retail attribution and measurement, as well as syndicated 3rd party research.
  • Experience managing high volume of digital investment across a large portfolio of brands (3 ) preferred.
  • Needs to be results / performance driven and can demonstrate past business performance success. Have strong business and financial acumen.
  • Understand media operations and requirements (Budgets, Reporting, Billing, etc.).
  • Skills :

  • Results / performance driven and can demonstrate past business performance success.
  • Strong business and financial acumen.
  • Strong communicator, with ability to translate complex digital media concepts into simplified terms that non-media / non-retail stakeholders can understand.
  • Strong ability to collaboratively develop relationships cross-functionally and with external agency and platform partners.
  • Understand media operations and requirements (Budgets, Reporting, Billing, etc.).
  • Hands-on keyboard experience managing campaigns in platform, preferred.
  • The approximate pay range for this position is $115,000- $130,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.

    Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and / or benefits packages may vary depending on the position.

    It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.

    The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law.

    This position is not eligible for Visa Sponsorship.

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    Salary : $115,000 - $130,000

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