Senior Manager Brand Marketing-Pure Encapsulations

Senior Manager Brand Marketing-Pure Encapsulations Join to apply for the

Senior Manager Brand Marketing-Pure Encapsulations

role at

Nestlé Health Science .

All potential applicants are encouraged to scroll through and read the complete job description before applying.At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.The Senior Brand Manager (SBM) for Pure Encapsulations will lead the consumer brand team, which includes two direct reports. In this role, the SBM will be responsible for developing, establishing and achieving the short and long term brand objectives and strategies for the direct to consumer (DTC) business. The SBM will work collaboratively with the HCP brand team on Pure Encapsulations to drive overall brand growth. The SBM will also bring analytical acumen and knowledge of P&L to evaluate business issues and drivers.Strategic Planning, Development and ExecutionDevelop and execute the annual integrated commercial planLead creative strategy and execution with Creative Advertising agency and internal Creative Services teamCollaborate with internal digital media team to execute digital, social, search and websiteDevelop commercialization strategy, plan and execution for new productsPartner with Sales to manage brick and mortar sales outlets inclusive of determining shopper marketing programsBusiness Performance and AnalyticsLead the identification of insights through multiple data sources (i.e. consumption, competitive, custom market research, external trend reports)Lead shipment and consumption analysis and reporting as part of the monthly business planning process and works closely with Sales, Finance and Operations to identify opportunities to amplify and risks to mitigate to achieve goalsManage brand budget inclusive of media, marketing, research and promotionsDetermines required marketing mix to support annual / strategic plan objectivesEvaluates industry trends, competitive situation, customer feedback, technological advances and converts insights to marketing requirementsFormulates and executes competitive research and action plan developmentMeasures and monitors performance against plan and program effectivenessPeople DevelopmentCoach, develop and provide training for a (1) Brand Manager and (1) Associate Brand ManagerExperience And Education RequirementsEducation : Undergraduate degree in business, marketing or a related discipline. MBA preferred.Experience : 5-7 years in Marketing with 3 experience managing a CPG brand(s)Preferred SkillsDemonstrated leadership presence, negotiation and persuasion skillsAnalytical rigor (research assessment, business performance data, financial assessments)Ability to assess, develop and implement innovative business opportunitiesProven ability to work cross-functionally and lead teamsCollaborative, strong team playerStrong interpersonal / communications skillsTimeline / critical path managementStrong verbal and written communication skills with internal and external stakeholdersThis role requires 30% travelThe approximate pay range for this position is $135,000 to $185,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and / or benefit packages may vary depending on the position.It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law.

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Salary : $135,000 - $185,000