What are the responsibilities and job description for the Senior Brand Experience Marketing Director (Vital Proteins, Garden of Life, Nuun, Carnation, Solgar) position at Nestlé SA?
Senior Brand Experience Marketing Director (Vital Proteins, Garden of Life, Nuun, Carnation, Solgar)
At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more.
As the Senior Director of Brand Experience for Nestle Health Science’s Lifestyle Brands, you will primarily be responsible for translating commercial priorities into consumer-facing strategies, plans, and executions that build the brands and drive the businesses.
This critical role will help drive deeper brand relevancy and business growth through the intersection of marketing communications strategy, creative storytelling, channel media strategy (earned, owned, paid), experiential marketing, PR, influencer and creator marketing.
This role requires someone who can excel in both the traditional aspects of consumer marketing and the modern landscape of digital innovation, creator economy, social commerce, and community building on a portfolio scale. This includes leading the team in :
- Building deep insights into our most relevant customer groups, their lifestyle triggers and journey
- Understanding the “Why” of our brands and translating this to consumer motivating engagement strategies and plans
- Simplifying and decoupling the narrative for our brands to create distinct roles within our portfolio and our consumers’ lives
- Creating immersive brand experiences across advertising, content, PR and IRL brand experiences
- Delighting our communities of loyalists and advocates
- Building growth momentum for brands of different sizes and trajectories
This position interacts with nearly every function within the business at a leadership level. The ideal candidate is a strong inspirational team leader who can manage multiple senior stakeholders, has a proven track record of translating business opportunity into communication strategy and execution, as well as an understanding of the quickly evolving modern marketing media and creative environment.
Key Responsibilities :
People Management :
Experience and Education Requirements :
The approximate pay range for this position is $230,000 to $260,000. Nestlé offers performance-based incentives and a competitive total rewards package.
It is our business imperative to remain a very inclusive workplace. Nestlé seeks skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.
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Salary : $230,000 - $260,000
