What are the responsibilities and job description for the Manager Retail Media position at Nestlé?
Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
Position Summary
The Manager, Retail Media position will play a vital role in helping Coffee and Beverage Division unlock our full eCommerce potential by delivering our growth objectives through paid programming executions. This role will be responsible for leading the development of our holistic paid search strategy across all of our coffee and beverage brands and deploying it to our eRetail teams. Upon program activation, this individual will collaborate with both our agency and field teams to measure performance, optimize investments to drive improved overall effectiveness, and ensure the campaigns deliver against our published KPIs. In addition to the aforementioned responsibilities, the Retail Media Manager will help advance our visibility to paid programming performance through continuing to enhance our reporting capabilities. This role will also own influencing cross-functional peers throughout updates that impact the digital shelf (e.g. eContent) to ensure eRetailer requirements are integrated into the development process.
Summary Of Key Responsibilities
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com).
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
#Salaried
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
Position Summary
The Manager, Retail Media position will play a vital role in helping Coffee and Beverage Division unlock our full eCommerce potential by delivering our growth objectives through paid programming executions. This role will be responsible for leading the development of our holistic paid search strategy across all of our coffee and beverage brands and deploying it to our eRetail teams. Upon program activation, this individual will collaborate with both our agency and field teams to measure performance, optimize investments to drive improved overall effectiveness, and ensure the campaigns deliver against our published KPIs. In addition to the aforementioned responsibilities, the Retail Media Manager will help advance our visibility to paid programming performance through continuing to enhance our reporting capabilities. This role will also own influencing cross-functional peers throughout updates that impact the digital shelf (e.g. eContent) to ensure eRetailer requirements are integrated into the development process.
Summary Of Key Responsibilities
- Responsibilities and essential job functions include but are not limited to the following:
- Partner with our internal marketing, sales, shopper, and with external digital/media agencies to understand growth objectives, strategies, and consumer behaviors
- Lead development and deployment of the overarching eRetailer paid search & keyword strategy
- Establish and track the appropriate KPIs and media measurement (beyond just ROAS) to ensure we are constantly optimizing our campaigns to drive efficiency and effectiveness
- Lead regular, consolidated share outs with senior leadership and other cross functions of overall paid programming performance across all of our brands
- Deploy standardized processes with clear expectations of the agency and eRetailer teams to provide reporting updates on an aligned upon cadence
- Train cross-functional partners on how to effectively use and understand our reporting capabilities, toolkits, and frameworks
- Continuously roll up and track paid programming spend and performance across all retailers, leveraging the results to make informed decisions on future incremental campaign opportunities
- Proactively identify relevant paid programming “test and learns” to activate
- Aid in assessment, RFPs, and deliverables of retail media agency partners
- Lead integration of eRetailer needs into eContent updates and/or development including images, titles and descriptions
- 7 years E-Commerce, Digital Marketing, Shopper Marketing, and/or Media experience, with a focus on eRetailer paid programming (e.g. paid search and/or display) tactics
- Adept at media planning and strategy implementation across a variety of digital tactics
- Experience in consumer packaged goods or OTC brands is preferred
- Comfort in a fast-paced, ambiguous environment with an ability to adapt quickly to change
- Constantly crave knowledge through being proactive and insatiably curious
- Proven ability to work with and lead peers across many functions within the company; agency management experience is also preferred 347094
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com).
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
#Salaried
Salary : $135,000 - $155,000
