What are the responsibilities and job description for the Senior Manager, Brand Marketing (New Product Development) position at Nestlé?
Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
Position Summary
As a Senior Manager, Brand Marketing (New Product Development) for Coffee Enhancers, you will play a central role in creating the strategy for near-term profitable brand growth (<18 months), leading portfolio management including renovation & innovation, price package architecture (PPA) and pricing strategy. Responsible for leveraging actionable insights to drive end-to-end optimization, I&R, and unlock consumer & customer value as well as leading the Integrated Commercial Planning (ICP) process. This role is accountable for championing the category, brand and consumer strategy in the near-term plan.
Key Responsibilities
Consumer & Customer Intimacy
Category, Brand, and Consumer Strategy, Brand Identity, Product Proposition, MBS/Long-term Strategy PPA Strategy, Product Innovation, Portfolio Mgmt, Portfolio Optimization, Channel Strategy, Sustainability, New Business Models, Nutrition, Insights & Analytics, Product Quality, Product Innovation & Renovation, Design Strategy (packaging)– restage, Operations Strategy, Procurement & Sourcing Strategy, Trade Strategy, Channel Strategy, Category Expertise, Upfront storyline planning with Sales team, Feedback to improve Sales content
Qualifications / Certifications
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
#Salaried
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
Position Summary
As a Senior Manager, Brand Marketing (New Product Development) for Coffee Enhancers, you will play a central role in creating the strategy for near-term profitable brand growth (<18 months), leading portfolio management including renovation & innovation, price package architecture (PPA) and pricing strategy. Responsible for leveraging actionable insights to drive end-to-end optimization, I&R, and unlock consumer & customer value as well as leading the Integrated Commercial Planning (ICP) process. This role is accountable for championing the category, brand and consumer strategy in the near-term plan.
Key Responsibilities
Consumer & Customer Intimacy
- Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research to prioritize growth opportunities.
- Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs
- P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and Brand Health
- End-to-end cross functional leadership to drive optimized portfolio & value chain
- Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
- Project end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)
- Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy
- Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications
- Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including licensing agreements and strategic partnership
- Define the brand’s NHW strategy and incorporate into innovation strategy
- Within the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace data
- In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy
- Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behavior
- Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion. This includes leading the Integrated Commercial Planning (ICP) process working with key stakeholders to develop annual brand plan that delivers on the 3-year strategic plan.
- Partner closely with sales to develop and communicate portfolio plans to the sales organization
- Leads by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets
- Lead by example to motivate and inspire team to exceed performance targets
- Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.
- Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives.
- Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity
- Fostering the sharing of best practices.
Category, Brand, and Consumer Strategy, Brand Identity, Product Proposition, MBS/Long-term Strategy PPA Strategy, Product Innovation, Portfolio Mgmt, Portfolio Optimization, Channel Strategy, Sustainability, New Business Models, Nutrition, Insights & Analytics, Product Quality, Product Innovation & Renovation, Design Strategy (packaging)– restage, Operations Strategy, Procurement & Sourcing Strategy, Trade Strategy, Channel Strategy, Category Expertise, Upfront storyline planning with Sales team, Feedback to improve Sales content
Qualifications / Certifications
- Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
- MBA preferred
- Knowledge of budget control methods, policies and procedures
- Strong negotiation and relationship building skills
- Strong research and strategic analysis skills
- Ability to work independently, autonomously and adapt quickly to change to deliver results
- Must have strong problem-solving and decision-making skills.
- Excellent communication (both verbal and written) and interpersonal skills.
- Basic financial acumen and the understanding of calculating risk/return on business decisions.
- Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
- Proficient in Microsoft Office Applications
- At least 5 years of work experience in product or brand management
- Demonstrated ability and initiative to drive cross-functional teams and agencies to deliver on collective brand goals
- Experience developing strategic plans and budgets, such as communication campaigns or commercialization strategies
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
#Salaried
