Demo

Manager Shopper Marketing - Albertsons-REMOTE

Nestle Operational Services Worldwide SA
Seattle, WA Remote Full Time
POSTED ON 2/19/2025
AVAILABLE BEFORE 5/10/2025

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestl USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.

Joining Nestl means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

Nestl Coffee & Beverage Division is on a mission to elevate how our consumers experience our products. We elevate everyday moments with each sip. With brands like Starbucks, Coffee-Mate, Nescaf, Nesquik, Natural Bliss, Seattle's Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals passionate about sharing their love of coffee and enhancers and the moments it creates. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers and shoppers every single day. Together, we will brew remarkable things.

The Coffee and Beverage categories are one of the most dynamic and fastest growing in retail. Consumers' and shoppers' love affair with these products means they are looking for leading brands to elevate their daily rituals and to help them explore and discover new things. As Shopper Marketing Manager for Nestl Coffee and Beverage, you will be responsible for designing and executing programs that drive the shopper behavior we seek, moving shoppers toward purchase of our diverse portfolio of products. Putting our shoppers at the center of everything we do, this role supports and partners with the Nestl Coffee and Beverage Sales team and Brand teams to drive the coffee & beverage categories and conversion of Nestl products at Albertson's.

This position is remote.

RESPONSIBILITIES

  • Lead Shopper Marketing Agenda for Albertsons, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
  • The expert of omnichannel marketing including Retail Media Networks, digital strategy & activation along with in-store opportunities to connect with shoppers across the shopper journey. Provide paid search thought leadership and collaborate with paid search agency and internal stakeholders to optimize ROAS, share of search, keyword strategy and online share.
  • Leads the management of agencies and vendors that includes briefing the shopper marketing agency, evaluating strategy and creative, communication across key stakeholders. Manages a shopper marketing budget, with responsibility for both working and non-working dollars.
  • Own relationship with Albertsons Retailer Media Network to drive performance accountability and maintain strong understanding of evolving capabilities.
  • Build compelling selling tools / presentations to aid Sales partners in securing retailer support of key promotions.
  • Steer strategic internal annual planning on the Joint Business Planning - requires liaising with customer team through the development their customer plans that are aligned with the customer's problem to solve and Nestl Coffee & Beverage priorities.
  • Spearhead development and share out of program measurement, evaluation, and analysis. Demonstrates the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate omni-commerce tactics and cutting-edge program activation elements.
  • Build and maintains multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to : Annual Planning, Retailer line reviews, Retailer sales meetings, Investment requests, etc.
  • Effectively managing the specific customer shopper marketing budget, with responsibility for both working and non-working dollars.

QUALIFICATIONS

  • Minimum of 7 years of CPG brand / marketing / sales and / or Shopper Marketing experience
  • 4 years of traditional CPG Shopper marketing role preferred.
  • Intermediate to advanced analytics, digital / e-commerce and omni-commerce knowledge
  • General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
  • Experience in Sales & Marketing, leading marketing and / or shopper communication
  • Strong attention to detail and follow through.
  • Thrives in change and comfortable with ambiguity.
  • Basic Qualifications

  • Bachelor's degree or 7 years of US military experience
  • Required Knowledge, Skills and Abilities
  • Strong collaborative nature : ability to work in a cross-functional team environment.
  • Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills.
  • Financial acumen related to managing a budget, ROI analysis and budget optimization.
  • Influential and effective communicator proficient in storytelling and negotiating.
  • Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors.
  • Understanding of the omni-channel environment with proficiency in paid search investment
  • Understanding of US retailers and their go-to-market strategies, especially Albertson's and their Retail Media Network (Albertson's Media Collective)
  • Excellent written and verbal communication skills.
  • Advanced skills in Microsoft PowerPoint, Excel, and Word
  • Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.
  • 338196

    The approximate pay range for this position is $125,000 to $150,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

    Nestl offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and / or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com).

    It is our business imperative to remain a very inclusive workplace.

    To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home.

    The Nestl Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator : 1-800-321-6467.

    This position is not eligible for Visa Sponsorship.

    Review our applicant privacy notice before applying at https : / / www.nestlejobs.com / privacy

    Foods you love. Brands you trust. And a career that empowers you to grow.

    At Nestl USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.

    Joining Nestl means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

    This position is not eligible for Visa Sponsorship.

    Nestl Coffee & Beverage Division is on a mission to elevate how our consumers experience our products. We elevate everyday moments with each sip. With brands like Starbucks, Coffee-Mate, Nescaf, Nesquik, Natural Bliss, Seattle's Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals passionate about sharing their love of coffee and enhancers and the moments it creates. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers and shoppers every single day. Together, we will brew remarkable things.

    The Coffee and Beverage categories are one of the most dynamic and fastest growing in retail. Consumers' and shoppers' love affair with these products means they are looking for leading brands to elevate their daily rituals and to help them explore and discover new things. As Shopper Marketing Manager for Nestl Coffee and Beverage, you will be responsible for designing and executing programs that drive the shopper behavior we seek, moving shoppers toward purchase of our diverse portfolio of products. Putting our shoppers at the center of everything we do, this role supports and partners with the Nestl Coffee and Beverage Sales team and Brand teams to drive the coffee & beverage categories and conversion of Nestl products at Albertson's.

    This position is remote.

    RESPONSIBILITIES

  • Lead Shopper Marketing Agenda for Albertsons, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
  • The expert of omnichannel marketing including Retail Media Networks, digital strategy & activation along with in-store opportunities to connect with shoppers across the shopper journey. Provide paid search thought leadership and collaborate with paid search agency and internal stakeholders to optimize ROAS, share of search, keyword strategy and online share.
  • Leads the management of agencies and vendors that includes briefing the shopper marketing agency, evaluating strategy and creative, communication across key stakeholders. Manages a shopper marketing budget, with responsibility for both working and non-working dollars.
  • Own relationship with Albertsons Retailer Media Network to drive performance accountability and maintain strong understanding of evolving capabilities.
  • Build compelling selling tools / presentations to aid Sales partners in securing retailer support of key promotions.
  • Steer strategic internal annual planning on the Joint Business Planning - requires liaising with customer team through the development their customer plans that are aligned with the customer's problem to solve and Nestl Coffee & Beverage priorities.
  • Spearhead development and share out of program measurement, evaluation, and analysis. Demonstrates the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate omni-commerce tactics and cutting-edge program activation elements.
  • Build and maintains multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to : Annual Planning, Retailer line reviews, Retailer sales meetings, Investment requests, etc.
  • Effectively managing the specific customer shopper marketing budget, with responsibility for both working and non-working dollars.
  • QUALIFICATIONS

  • Minimum of 7 years of CPG brand / marketing / sales and / or Shopper Marketing experience
  • 4 years of traditional CPG Shopper marketing role preferred.
  • Intermediate to advanced analytics, digital / e-commerce and omni-commerce knowledge
  • General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
  • Experience in Sales & Marketing, leading marketing and / or shopper communication
  • Strong attention to detail and follow through.
  • Thrives in change and comfortable with ambiguity.
  • Basic Qualifications

  • Bachelor's degree or 7 years of US military experience
  • Required Knowledge, Skills and Abilities
  • Strong collaborative nature : ability to work in a cross-functional team environment.
  • Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills.
  • Financial acumen related to managing a budget, ROI analysis and budget optimization.
  • Influential and effective communicator proficient in storytelling and negotiating.
  • Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors.
  • Understanding of the omni-channel environment with proficiency in paid search investment
  • Understanding of US retailers and their go-to-market strategies, especially Albertson's and their Retail Media Network (Albertson's Media Collective)
  • Excellent written and verbal communication skills.
  • Advanced skills in Microsoft PowerPoint, Excel, and Word
  • Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.
  • 338196

    The approximate pay range for this position is $125,000 to $150,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

    Nestl offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and / or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com).

    It is our business imperative to remain a very inclusive workplace.

    To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home.

    The Nestl Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator : 1-800-321-6467.

    This position is not eligible for Visa Sponsorship.

    Review our applicant privacy notice before applying at https : / / www.nestlejobs.com / privacy

    Salary : $125,000 - $150,000

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