As the world leader in nutrition, health and wellness for children from birth to preschool, Gerber Products Company is committed to creating a strong future. We joined the Nestl Nutrition family in 2007, and have been a partner in parenthood ever since. Our Anything for Baby team works closely with experts to create products that enrich and establish healthy habits for children, and are good for the planet as well. A career at Gerber provides meaningful opportunities to develop professionally, and nurture generations to come. Now is the time to define your future, and ours too.
This position is not eligible for Visa Sponsorship.
As a Brand Experience and Development Associate, you are responsible for developing the strategy (
KEY RESPONSIBILITIES
Consumer & Customer Intimacy
- Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral
- drivers of the brand's consumer through data and research
- Understand, validate and / or develop the consumer's hidden universal truths to drive relevant communications
- Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results
- Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs
Business Planning
P&L ownership to ensure that key business KPI's are met-revenue, profit, market share and brand health.Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps / opportunitiesProject end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)Manage brand's consumer marketing budget and demonstrate efficient and effective investment approachLead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)Manufacturing & distribution capabilities / Long Term Sourcing & Procurement StrategyStrategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communicationsExplore and incorporate new approaches to brand innovation in the brand's innovation strategy including licensing agreements and strategic partnershipBrand and Product Experience
Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequencyIdentifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptiveStrong understanding of brand foundational tools and ensures the cultural relevance of the brand's identity,essence, and activations across all touchpointsActivate brand's nutrition health and wellness proposition in consumer communicationWorks to produce continuous growth out of total demand generation dollars; manages brand's consumermarketing budget and demonstrate efficient and effective investment approachManagement of budget, as well as evaluate share, sales and profit for the brandSupport packaging changes due to product, graphic and / or formula changesWithin the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace dataIn collaboration with cross-functional and external experts, lead innovation projects in support of the brand'sinnovation strategyCommercial Excellence
Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment;understands how to maximize the business at retail and collaborates to executeAnalyze promotional programs to maximize effectiveness / efficiency and make on-going recommendations for improvement / investmentSupport packaging changes due to product, graphic and / or formula changesTranslate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behaviorLead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion. This includes leading the Integrated Commercial Planning (ICP) process working with key stakeholders to develop annual brand plan that delivers on the 3-year strategic plan.QUALIFICATIONS / CERTIFICATIONS
Typically has a University Degree (BA / BS) in Marketing or related business field; or equivalent experience, MBA preferredKnowledge of budget control methods, policies and proceduresStrong negotiation and relationship building skillsStrong research and strategic analysis skillsAbility to work independently, autonomously and adapt quickly to change to deliver resultsMust have strong problem-solving and decision-making skills.Excellent communication (both verbal and written) and interpersonal skills.Basic financial acumen and the understanding of calculating risk / return on business decisions.Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.Proficient in Microsoft Office ApplicationsCRITICAL EXPERIENCES
At least 3-5 years of work experience in marketing or brand managementExperience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skillsExperience leading marketing communication projects including digital and media strategiesExperience leveraging data, research and trends to generate insights to understand consumer behavior (IRI orNielsen knowledge strongly recommended)Demonstrated problem-solving and analytical capabilities, with the ability to develop creative / non-traditional solutions for challenging, undefined problems330959
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home.
The Nestl Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator : 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https : / / www.nestlejobs.com / privacy
As the world leader in nutrition, health and wellness for children from birth to preschool, Gerber Products Company is committed to creating a strong future. We joined the Nestl Nutrition family in 2007, and have been a partner in parenthood ever since. Our Anything for Baby team works closely with experts to create products that enrich and establish healthy habits for children, and are good for the planet as well. A career at Gerber provides meaningful opportunities to develop professionally, and nurture generations to come. Now is the time to define your future, and ours too.
This position is not eligible for Visa Sponsorship.
As a Brand Experience and Development Associate, you are responsible for developing the strategy (
KEY RESPONSIBILITIES
Consumer & Customer Intimacy
Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioraldrivers of the brand's consumer through data and researchUnderstand, validate and / or develop the consumer's hidden universal truths to drive relevant communicationsAnalyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business resultsExperience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programsBusiness Planning
P&L ownership to ensure that key business KPI's are met-revenue, profit, market share and brand health.Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps / opportunitiesProject end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)Manage brand's consumer marketing budget and demonstrate efficient and effective investment approachLead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)Manufacturing & distribution capabilities / Long Term Sourcing & Procurement StrategyStrategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communicationsExplore and incorporate new approaches to brand innovation in the brand's innovation strategy including licensing agreements and strategic partnershipBrand and Product Experience
Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequencyIdentifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptiveStrong understanding of brand foundational tools and ensures the cultural relevance of the brand's identity,essence, and activations across all touchpointsActivate brand's nutrition health and wellness proposition in consumer communicationWorks to produce continuous growth out of total demand generation dollars; manages brand's consumermarketing budget and demonstrate efficient and effective investment approachManagement of budget, as well as evaluate share, sales and profit for the brandSupport packaging changes due to product, graphic and / or formula changesWithin the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace dataIn collaboration with cross-functional and external experts, lead innovation projects in support of the brand'sinnovation strategyCommercial Excellence
Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment;understands how to maximize the business at retail and collaborates to executeAnalyze promotional programs to maximize effectiveness / efficiency and make on-going recommendations for improvement / investmentSupport packaging changes due to product, graphic and / or formula changesTranslate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behaviorLead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion. This includes leading the Integrated Commercial Planning (ICP) process working with key stakeholders to develop annual brand plan that delivers on the 3-year strategic plan.QUALIFICATIONS / CERTIFICATIONS
Typically has a University Degree (BA / BS) in Marketing or related business field; or equivalent experience, MBA preferredKnowledge of budget control methods, policies and proceduresStrong negotiation and relationship building skillsStrong research and strategic analysis skillsAbility to work independently, autonomously and adapt quickly to change to deliver resultsMust have strong problem-solving and decision-making skills.Excellent communication (both verbal and written) and interpersonal skills.Basic financial acumen and the understanding of calculating risk / return on business decisions.Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.Proficient in Microsoft Office ApplicationsCRITICAL EXPERIENCES
At least 3-5 years of work experience in marketing or brand managementExperience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skillsExperience leading marketing communication projects including digital and media strategiesExperience leveraging data, research and trends to generate insights to understand consumer behavior (IRI orNielsen knowledge strongly recommended)Demonstrated problem-solving and analytical capabilities, with the ability to develop creative / non-traditional solutions for challenging, undefined problems330959
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home.
The Nestl Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator : 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https : / / www.nestlejobs.com / privacy
