What are the responsibilities and job description for the Analyst, Media Investment position at Net Conversion?
Come to work for one of INC’s Best Workplaces 2023. Net Conversion is a Marketing & Analytics Agency, focused on driving measurable business results through innovative media optimization, curiosity, and creative problem solving. People and culture continue to be our #1 priority, with a focus on professional growth and work/life balance. On top of a flexible working environment and competitive salary, we offer Employer Paid Medical, Unlimited PTO, 401K Match, Paid Maternity/Paternity/Adoption, Pet Benefits, and more.
JOB TITLE: Analyst, Media Investment
DEPARTMENT: Media
REPORTS TO: Manager, Marketing
MAJOR PURPOSE:
Net Conversion is looking for an Analyst, Media Investment to lead and optimize OTT Advertising workflow, ensuring seamless execution across campaign planning, trafficking, performance tracking, and optimization. This role requires a deep understanding of the OTT ecosystem, programmatic buying, ad serving technologies and operational efficiency. The ideal candidate will be highly organized, Detail-oriented, and experienced in managing OTT ad operations, inventory, and campaign execution.
MAJOR RESPONSIBILITIES:
- Oversee the end-to-end operational workflow for OTT campaigns, ensuring timely and accurate execution.
- Creation and management of OTT media plans
- Buy and activate campaigns across DSPs, SSPs, and direct publisher integrations.
- Manage campaign setup, trafficking, and troubleshooting across ad servers and programmatic platforms.
- Ensure proper tagging, tracking, and reporting for all OTT campaigns.
- Monitor campaign performance metrics such as completion rates, viewability, and audience engagement.
- Identify and implement optimization strategies to enhance campaign efficiency and maximize ROI.
- Work closely with data and analytics teams to provide actionable insights and recommendations.
- Stay ahead of OTT technology trends and recommend platform or process enhancements.
- Streamline operational processes to improve efficiency and scalability in campaign execution.
- Assist in the evaluation and integration of new technology partners, ad servers, and measurement tools.
- Manage relationships with OTT publishers, SSPs, and programmatic platforms.
- Optimize media inventory allocation based on performance and client needs.
- Negotiate deals with publishers and tech partners to secure premium inventory at competitive rates.
- Work closely with client strategy, client services, and account teams to ensure smooth campaign execution.
- Communicate operational updates, performance insights, and troubleshooting solutions across teams.
- Provide training and support on OTT best practices, tools, and workflows.
CANDIDATE SHOULD HAVE:
- 2 years of experience in OTT, programmatic, or digital media operations within an agency, ad tech, or media company.
- Strong knowledge of OTT ad serving, DSPs (e.g., The Trade Desk, DV360, Amobee), SSPs, and CTV measurement tools.
- Experience with ad trafficking, video ad specs, VAST/VPAID tags, and troubleshooting ad delivery issues.
- Proficiency in data analytics tools (Google Analytics, MOAT, IAS, Comscore, etc.).
- Strong attention to detail, organizational, and problem-solving skills.
- Ability to manage multiple campaigns and projects in a fast-paced environment.
- Excellent communication and collaboration skills.
EDUCATION & EXPERIENCE:
- 2 years relevant experience
- Bachelor’s degree in Marketing, Advertising, Communications, or related field, or equivalent experience
What does Net Conversion have to offer?!
Competitive Salary
4% 401k Match
Medical / Employer covered at the base tier for the employee only
Dental, & Vision options
Unlimited PTO
60% Employer Covered STD
Paid Parental leave after 1 years of service
Critical illness, Cancer, Hospital, Life, Accident Coverage
Flexible work schedule in our Orlando or Charlotte office
Wellness Initiatives
Summer Fridays (office closes at 2pm)
Pet Benefits
3 & 5 year anniversary milestone gifts
Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@net-conversion.com.