Market Research Analyst

Title: Customer Insights/Market Analyst

Location: Research Triangle Park, NC 27709

Contract: 12 Months

Hours: 8am-5pm

Qualifications:

As a Customer Insights/VOC Analyst you are a pivotal connector in our communities and teams.

As a member of our customer insight community, your shared purpose is to democratize customer insights into all areas of our North American agriculture business and, in a systematic way, build a deeper understanding of our customer needs and experiences, so that we can innovate even more value leveraging our full portfolio.

We aim to deliver value personalized for our customers, helping farmers and our channel partners feel more confident in their decisions as they balance all of the uncertainty throughout the production cycle.

Specifications: The successful candidate must be proficient in the use of Medallia, Qualtrics or other VOC & Experience management software.

• 2-5 years’ experience in customer/market research roles utilizing deep experienced-based knowledge of a wide variety of qualitative and quantitative research methodologies
• Must have experience in construction and deployment of statistically relevant surveys through the platforms and extraction of results
• The candidate should also have experience in compiling data for insights into final reporting format this may include excel, ppt and up to Power BI proficiency
• Experience using design platforms like Canva, InDesign, etc to build onboarding and training documents is preferred.
• Knowledge of Power BI and Microsoft suite of tools required
• Must have experience in working with cross functional teams
• Must be Customer Obsessed, passionate about customer centricity and naturally curious
• Possess Bachelors degree in business, marketing or other customer focused discipline
• Excellent verbal and written communication skills a must

Responsibilities: Construct and execute surveys as needed to collect relevant and actionable customer insights and quantitative data

• Work with business partners to identify knowledge gaps in customer intelligence
• Develop relevant KPI’s to measure impacts to demonstrate clear link-to-value of insights generated
• Demonstrate performance of customer Insights based initiatives through use of dashboards, scorecards or other timely communications
• Intersect Customer insights with other data (Market, Competitor) to contextualize and add higher value to insights using business analytics methodology
• Responsible for content curation and metadata management to ensure accessibility and aggregation of customer knowledge and insights
• Responsible for creating communications tools and training documents (letters, presentation files, training How-to guides & FAQs) in support of Salesforce training