What are the responsibilities and job description for the Director of Brand Strategy position at NETGEAR International Limited?
As Director of Brand Strategy, you’ll shape and maintain NETGEAR’s brand identity and develop strategic plans to drive brand awareness, engagement, and consistency across all channels. You’ll embed a customer-first mindset in every aspect of the role and create experiences that exceed expectations and build lasting loyalty. You will lead and inspire the creative services team and work closely with senior leadership and cross-functional teams to align brand initiatives with NETGEAR’s purpose, mission, and business transformation goals. This is a hybrid role, expected to be onsite three days a week in our San Jose HQ.
Key Responsibilities :
Brand Strategy and Positioning
- Define and strengthen NETGEAR’s brand identity by developing compelling narratives that establish voice, messaging, and positioning across all channels while ensuring alignment with NETGEAR’s overall business objectives.
- Position the brand distinctively across NETGEAR’s business and consumer audiences, addressing their unique needs and preferences.
- Develop and execute differentiation strategies to strengthen the NETGEAR brand appeal, attract target audiences, and foster long-term loyalty across business and consumer segments.
- Develop executive-level storytelling and thought leadership initiatives to reinforce NETGEAR’s industry leadership.
- Enhance brand awareness and reputation among NETGEAR’s customers, employees, partners, vendors, and investors.
- Execute strategic brand-building initiatives that align with NETGEAR’s business transformation, ensuring consistency and impact across all touchpoints.
Customer & Market Insights
Brand Performance & Health Tracking
Creative Services
Cross-Functional Collaboration
Qualifications :
Company Statement / Values :
At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live.
We're a performance-driven, talented and diverse team that's committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values : we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together . You’ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture.
We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity.
NETGEAR is an equal opportunity employer and makes employment decisions on the basis of merit. Company policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender, gender identity, gender expression, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition including genetic characteristics, sexual orientation, military and veteran status, or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.
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