Head of Product Marketing

Job Description

Job Description

NetSPI is the proactive security solution used to discover, prioritize, and remediate security vulnerabilities of the highest importance, so businesses can protect what matters most. NetSPI secures the most trusted brands on Earth through Penetration Testing as a Service (PTaaS), External Attack Surface Management (EASM), Cyber Asset Attack Surface Management (CAASM), and Breach and Attack Simulation (BAS). Leveraging a unique combination of dedicated security experts, intelligent process, and advanced technology, NetSPI brings a proactive approach to cybersecurity with more clarity, speed, and scale than ever after.

NetSPI is on an exciting growth journey as we disrupt and improve the proactive security market. We are looking for individuals with a collaborative, innovative, and customer-first mindset to join our team. Learn more about our award-winning workplace culture and get to know our A-Team at www.netspi.com / careers.

Join the mission as Head of Product Marketing . This role will play a pivotal role in shaping and executing the product marketing strategy for NetSPI’s portfolio of cybersecurity solutions. This individual will lead a small but impactful team of two and collaborate closely with product, sales, customer success, and enablement teams to ensure the successful positioning, messaging, and go-to-market (GTM) strategies for our products. The ideal candidate will have a strong understanding of cybersecurity, excellent leadership skills, and a passion for crafting compelling narratives that resonate with our target audience.

Responsibilities :

• Develop and Execute Product Marketing Strategy : Lead the product marketing strategy for all NetSPI products, ensuring alignment with company objectives and the voice of the customer.
• Team Leadership : Manage, mentor, and develop a team of two product marketers, ensuring high performance and professional growth.
• Go-to-Market Strategy : Oversee the creation and execution of GTM plans for new product launches, updates, and enhancements, ensuring the success of market introduction and adoption.
• Positioning & Messaging : Drive the creation of compelling, differentiated product positioning and messaging that resonates with target audiences (e.g., CISOs, security professionals, and IT leaders) in both the enterprise and SMB space.
• Sales Enablement : Work closely with the sales enablement team to create pitch decks, product FAQs, case studies, and competitive intelligence, to ensure the sales team is well-equipped to close deals.
• Customer and Market Insights : Collaborate with Product Management and Customer Success teams to gather feedback from customers, prospects, and industry experts to inform product development and marketing strategies.
• Cross-Functional Collaboration : Work closely with product, sales, and customer success teams to align on priorities and drive joint marketing initiatives that enhance customer acquisition, retention, and expansion.
• Performance Tracking & Reporting : Track key performance indicators (KPIs) related to product marketing activities, analyze results, and adjust strategies to improve outcomes.

Qualifications :

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.