What are the responsibilities and job description for the Manager, Artist Growth Marketing Job at Nettwerk Music Group in City of Amsterda position at Nettwerk Music Group?

Founded in 1984, Nettwerk Music Group is a global independent record label with a deep history of purpose-led innovation. We partner with an eclectic roster of artists to build meaningful, engaged fan bases and sustainable careers.

Headquartered in Vancouver, with a hybrid workforce of over 200 across the globe –and hubs in Los Angeles, London, Hamburg, Sydney, New York, Nashville, Berlin, Amsterdam, Toronto, and beyond– we benefit from a unified global team with diverse and rich, cross-market experience.

Role Responsibilities

The Manager, Artist Growth Marketing is responsible for leading the strategic

planning, execution, and management of global marketing campaigns for a roster of artists. This

role will develop long-term marketing strategies to build and grow fan engagement, foster

audience development, and drive successful product releases in collaboration with A&R, Artist

Management, Publicity, and other key teams.

The Manager will oversee marketing touch points—digital, social, and traditional—ensuring that

campaigns are aligned with both creative and commercial goals. This role requires a strong

understanding of digital marketing, promotion, and sales, with the ability to work across

time zones and manage campaigns on a global scale.

Prioritization will go to candidates residing in the Netherlands. Remote candidates across Germany, Belgium and France will also be considered.

What you'll do

Campaign Development and Execution :

Create and execute comprehensive, global marketing campaigns that encompass digital, social, influencer, advertising objectives and traditional marketing strategies for each artist and release
Devise and implement best in class, audience-led social media strategies, drive fan audience growth and ongoing engagement across platforms by using insights, best practices, and content trends
Determine and apply correct tone of voice, content and branding for each artist, using agreed artist vision brief
Drive marketing plans globally, working closely with international territory leads to tailor strategies for key focus markets
Serve as a communication liaison between artists, managers, and internal teams to ensure marketing efforts are aligned and executed seamlessly

Artist Growth Marketing :

Lead the development of strategies aimed at growing fan bases and enhancing audience engagement for assigned artists.

Devise and implement social media and digital marketing strategies to increase visibility, engagement, and fan loyalty across platforms.

Leverage audience insights and performance data to inform campaign adjustments and identify new opportunities for audience growth.

Collaborate with external partners and influencers to extend artist reach and create meaningful fan interactions.

Data Analysis and Reporting :

Analyze campaign performance, project milestones, and audience data, providing actionable insights and recommendations to stakeholders.

Track and report on digital marketing spend, effectiveness, and overall campaign success to ensure optimization and alignment with strategic goals.

Provide regular updates to management and artist teams, ensuring they are informed on campaign progress and audience development outcomes.

The Manager, Artist Growth Marketing will be part of a European-based team that works with Nettwerk’s international teams; the successful candidate will be positive and willing to contribute to and collaborate domestically and internationally

Work across multiple time zones and attend international meetings, representing artist projects and ensuring global marketing efforts are cohesive.

Proactively identify roadblocks and challenges in artist campaigns and collaborate with internal staff to resolve issues.

Role Requirements

2-3 years music marketing experience

Passion for music and a deep understanding of pop culture and current marketing trends

Experience with Photoshop, HTML, and Adobe Premiere Pro a plus

Strong marketing strategy and development skills, with the ability to create innovative, audience-driven campaigns

Extensive experience with social media platforms, streaming, and audience analysis

Sense of urgency in response time

Ability to manage complex projects across time zones with strong organisation and communication skills

Strong interpersonal skills and collaborative, team-oriented approach

Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The pay range for this role is :

40,000 - 48,000 EUR per year (Remote - Netherlands)

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Manager, Artist Growth Marketing Job at Nettwerk Music Group in City of Amsterda

What are the responsibilities and job description for the Manager, Artist Growth Marketing Job at Nettwerk Music Group in City of Amsterda position at Nettwerk Music Group?

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