What are the responsibilities and job description for the Strategic Marketing and Communications Coordinator position at Network Health?

Description

Network Health's success stems from its mission to build healthy and thriving communities across Wisconsin. This commitment guides every decision we make, including selecting talented individuals to join our growing team.

We are currently seeking a Strategic Marketing and Communications Coordinator to join us.

In this role, you will be responsible for writing, editing, and coordinating the creation of marketing and communication materials. This includes developing content for diverse audiences across websites, blogs, social media, email campaigns, newsletters, brochures, flyers, letters, advertisements, and other marketing and sales materials. As a vital member of our internal creative team, you will lead the development of marketing and communication deliverables for internal clients, aligning your work with Network Health's strategic goals and campaigns.

Knowledge / Skills / Abilities Required :

Cultural :

Demonstrates commitment and behavior aligned with the philosophy, mission, values and vision of Network Health.
Strong interpersonal communication skills with the ability to listen mindfully, identify opportunities and ask appropriate questions.
Must be organized and able to meet deadlines. Ability to organize one's work and space to ensure successful completion of assigned tasks within the identified timeframe.
Ability to adapt to new circumstances, information and challenges in a fast-paced environment.
Ability to work independently, as well as part of a team of marketing professionals and with cross-functional teams.

Functional :

Excellent written communication and interviewing skills.

Strong planning and project management skills. Ability to coordinate and manage multiple projects and tasks from start to finish.

Strong proofreading skills in accordance with AP Style.

Experience copywriting for various marketing and communication channels, including digital media and websites.

Skilled use of Microsoft Office applications.

Experience using a content management system for website content preferred.

Experience using email campaign software preferred.

Essential Job Duties :

Writes and edits copy for newsletters, brochures, fliers, letters, ads, websites, blogs, social media, email and other marketing, sales and communication materials.

Coordinates the copywriting, editing and distribution of health plan newsletters. This includes conducting interviews to gather information for feature articles and coordinating the review and approval of content.

Uses professional writing and editing skills to strategically and positively represent Network Health to multiple external audiences, including prospects, members, employers, providers, agents and vendors. Requires use of creative, technical and informal writing styles.

Ensures that marketing and communication deliverables follow Network Health corporate style standards, in support of the brand promise.

Manages projects and collaborates with various internal departments and functional areas to ensure effective and efficient communications methods supporting marketing, departmental and corporate strategic priorities and goals.

Participates in marketing and communications campaign planning, brainstorming, project management and execution.

In cooperation with marketing managers, develops plans for effective communications and marketing / communications activities and campaigns with measurable goals.

Follows marketing processes and desk procedures and remains compliant with government and organizational regulations and requirements.

Participates in identifying and implementing activities to create a more positive experience for our customers.

Performs other duties and responsibilities as assigned.

Minimum Education Required :

Bachelor's degree in marketing, advertising, communications, English, journalism or related field required.

Minimum Related Years of Experience Required :

2-3 years of copywriting and editing experience required

2-3 years of project management experience preferred

This position can be based at either our Menasha or Brookfield office and is eligible to work a hybrid work schedule. Half the time must be in the office and half time may be working from home office. Employee's must reside in the state of Wisconsin.

We are proud to be an Equal Opportunity Employer who values and maintains an environment that attracts, recruits, engages and retains a diverse workforce.

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