E-commerce Content Specialist

Position Description

The E-commerce Content Specialist is responsible for compiling customer information, creating content, managing, and optimizing content across e-commerce platforms to drive engagement, enhance the customer experience, and support sales goals.

The E-commerce Content Specialist will work closely with the marketing, sales, and product teams to ensure product information and content are accurate, engaging, and aligned with brand standards.

Job Responsibilities

• Utilize supplier information to develop high-quality product descriptions, category pages, landing pages, and other e-commerce content.
• Collaborate with product managers to ensure product content is accurate, up-to-date, and aligned with branding.
• Create compelling descriptions highlighting product benefits and features to provide important sales to our customers.
• Image processing, the ability to format and update images to adhere to website standards.
• Collaborate with marketing and sales teams to develop content strategies that support e-commerce sales and promotions.
• Monitor content performance using analytics tools and provide insights for continuous improvement.
• Stay updated with industry trends and best practices to keep the content fresh and competitive.
• Provide content recommendations based on customer feedback, sales data, and competitive research.
• Ensure all content is error-free, aligned with brand standards, and maintains a consistent voice across all e-commerce touchpoints.
• Develop and maintain content calendars to ensure timely and relevant content is published.
• Plan and execute content for seasonal promotions, product releases, and special events.
• Optimize product listings, images, and other content to improve searching and visibility to customers.
• Support the ProTool division on e-commerce initiatives selling products online directly to customers.

Requirements:

• Bachelor's degree in Marketing, Communications, English, or a related field preferred but not required.
• Knowledge of e-commerce content creation, digital marketing, or related roles is a plus.
• Strong writing, editing, and proofreading skills with attention to detail.
• Ability to work in content management systems (CMS) such as Shopify, WordPress, or similar platforms.
• Working knowledge of Photoshop is preferred but not required.
• Familiarity with e-commerce analytics tools (e.g., Google Analytics, SEMrush, etc.).
• Excellent communication and collaboration skills.

Physical Requirements:

• Ability to work in an office environment or remotely as needed.
• Ability to use a computer for extended periods.

This role is essential for ensuring that content not only supports the brand’s identity but also contributes to a seamless, engaging shopping experience for customers, ultimately driving sales and brand loyalty.