What are the responsibilities and job description for the Regional Marketing Manager position at New American Funding?
Overview
Job Title: Regional Marketing Manager
Location: Phoenix or Scottsdale, AZ (Hybrid) or Greenwood Village, CO (Hybrid)
Pay: 65K- 80K D.O.E.
Position Overview: The Regional Marketing Manager is responsible for orchestrating and enhancing marketing activities in designated area to reinforce the New American Funding brand and provide marketing support/opportunities for our Loan Officers. This role involves developing and executing strategic marketing concepts, coordinating events, and leveraging media and social media opportunities. The ideal candidate will excel in leading initiatives and supporting regional sales efforts.
Responsibilities
- Support the leadership and sales team with various marketing initiatives in everyday marketing support, needs/requests – including project creative/design, social media, digital ads, CRM, website updates, direct mail, events, e-mail campaigns, and video etc.
- Consultant to teammates on all aspects of B2B & B2C marketing.
- Engage with teammates to track and share area success stories of marketing implementation.
- Develop proactive creative concepts and collateral for the region.
- Manage/Track the onboard transitional marketing process for new hires.
- Enhance recruiting efforts and support regional talent acquisition.
- Monitor and manage regional marketing expenditures and inventory. (If applicable)
- Prepare and deliver monthly marketing project reports to managers.
- Assist in planning and coordinating regional events.
- Assist with regional marketing trainings when applicable.
- Oversee/Implement Internal Marketing Newsletter and communications
- Oversee/Implement social media strategy for the area – Regional Social Club.
- Oversee/Implement regional marketing communications and project management.
- Collaborate with Division Marketing Manager to help with overall strategy development and research.
- Collaborate with Divisional Marketing Manager to improve systems, materials, and marketing implementation.
- Other duties may be assigned.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or 4 years related experience
- Excellent communication, organizational, copy creation, design and creative skills.
- Experience and proficiency with video concepts and basic video editing.
- Experience in a marketing role – real estate/mortgage industry preferred but not required.
- Ability to work collaboratively across departments and manage multiple projects simultaneously.
Work Authorization: Must be able to verify identity and employment eligibility to work in the U.S.
Other Duties: This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. VISION: See in the normal visual range with or without correction. HEARING: Hear in the normal audio range with or without correction.
- [EOE/M/F/D/V. Drug-free workplace.]
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