Events Associate Manager, North America Marketing

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

The Events Associate Manager, North America (NA) is responsible for helping plan and execute Lifestyle and Sport events for the brand. This role will serve a key role in growing the brand’s event portfolio, ensuring premium execution and alignment with the brand’s larger objectives. This role is based at New Balance Headquarters in the Boston area.

MAJOR ACCOUNTABILITIES

• Work cross functionally to ensure a synchronized approach with internal partners (Marketing, Merchandising, Sales, Finance, Operations, Facilities, etc) and manage external agency and service provider relationships.
• Directly manage the brand’s various event production agencies from event conception to completion to help ensure events are on schedule, on budget, and on brand.
• Responsibility for all aspects of event execution, including venue management, Event experience (brand alignment, sales and service), staffing, finances, and coordinate Event logistics.
• Closely partner with NA Marketing Managers across Sport and Lifestyle to align on paid and earned amplifications for all events.
• Closely work with Global Marketing and PR, Athlete Activation, and Sports Marketing teams to help amplify events, especially those around key moments in sport and culture, by integrating brand athletes, ambassadors, media, and partnership into event programming.
• Work with the brand’s Legal team to help align on legal creative reviews, vendor approvals, and more to ensure events are legally compliant.
• Work with Operations, Merchandising, Visual Merchandising, and Retail teams to coordinate all logistics for product assortment and onsite sales for events with retail integration.
• Partner with DTC and Wholesale marketing teams to identify opportunities to amplify events via multiple consumer touchpoints and experiences.
• Ensure brand, category, and athlete guidelines/best practices are adhered to across all events and creative executions.

REQUIREMENTS FOR SUCCESS

• 3-5 years of events, marketing, or other applicable experience.
• Proven experience navigating a complex matrix organization, building strong relationships with cross-functional partners.
• Ability to work across several projects at once, being able to prioritize tasks and deadlines.
• Exceptional communication skills, both written and verbal, with the ability to effectively share information between parties in an intentional manner.
• Proactive mindset that is always thinking about the next steps and finding ways to streamline workstreams.
• Keen problem-solving skills, always finding solutions to maintain continuous alignment between key internal and external stakeholders.
• Have a strong understanding of new and emerging cultural trends and stay immersed in relevant areas for our target consumer (sports, music, fashion, entertainment, activism, etc.).
• Overall strong project and budget management skills.

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.