What are the responsibilities and job description for the Director of External Relations position at New Braunfels Utilities?

Job Description

Position Summary

The Director of External Relations will primarily be responsible for overseeing the development and execution of the government relations strategy, the community relations plan, oversight and guidance of the Headwaters and OneWater programs and facilities, and generally serve as an external ambassador for the brand.

The Director of External Relations will help ensure NBU is viewed as the primary source, disseminator, and conduit of information within this diverse network for its employee and customer base regarding topics pertinent to the three lines of business. The Director of External Relations will work closely with the Chief Communications Officer as well as NBU Executive and Director team members on a variety of strategic initiatives. Finally, the Director of External Relations will liaise with the Director of Enterprise Communications to ensure alignment of strategies, initiatives and programs across NBU. This position will report directly to the Chief Communications Officer.

Essential Duties & Responsibilities

Strategic Focus :

Develop and execute a comprehensive external relations strategy to enhance the NBU’s reputation and stakeholder engagement.
Build and maintain relationships with local, state, and federal government officials to advocate for policies that support NBU’s mission.
Lead community relations initiatives to strengthen public trust, address community concerns, and promote utility programs.
Oversee key account management to enhance communication and service for high-impact customers, including businesses, municipalities, and large-scale consumers.
Direct two major water-related initiatives that serve as public relations drivers, ensuring alignment with brand positioning and stakeholder expectations.
Monitor legislative, regulatory, and industry trends that impact the utility and provide strategic guidance to leadership.
Collaborate with internal departments to align external relations efforts with enterprise goals and customer service objectives.

Management and Supervisory Responsibilities :

Lead and mentor a team by providing strategic direction, performance coaching, and professional development opportunities.

Oversee the creation and implementation of communication materials, advocacy campaigns, and community engagement programs.

Manage department budget, ensuring efficient allocation of resources for government relations, community outreach, and public relations initiatives.

Establish and track key performance indicators (KPIs) to measure the effectiveness of external relations efforts.

Foster a culture of collaboration, innovation, and accountability within the team.

Represent the utility at public meetings, industry conferences, and stakeholder events.

Ensure alignment between external relations activities and the utility’s long-term business and sustainability goals

General Responsibilities :

Maintains regular attendance; leave schedule should be managed so as to not interfere with ability to accomplish tasks, including special projects and assignments with deadlines.

Adheres to NBU safety guidelines and practices at all times and in all situations.

Maintains a clean and safe work area, office, field site and vehicle as applicable.

Develops & maintains effective customer service skills for communications with co-workers, customers and the public in general.

Maintains strict confidentiality of business, employee and customer information in written and oral communications and safeguard sensitive documents.

Adheres to NBU policies and procedures.

Exemplifies NBU Core Values.

Participates in and supports initiatives to reach annual NBU Performance Measures.

Formal Education and Work Experience Requirements

Degree / Diploma Obtained : Bachelors

Work Experience Time Frame : Seven Years or More

Field of Study : Public Affairs, Communications, Business

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