What are the responsibilities and job description for the New Braunfels Utilities is hiring: Senior Social Media Specialist in New Braunfe position at New Braunfels Utilities?

Job Description

Position Summary

The Senior Social Media Specialist manages and executes the organization’s social media strategy, developing engaging content, analyzing metrics, monitoring audience engagement, and running social media campaigns to boost brand awareness and drive traffic to digital platforms. The specialist will work closely with internal / external teams to ensure brand consistency and foster communication with followers.

Essential Duties & Responsibilities

Develop, implement, and manage monthly and annual social media strategies that align with business goals.
Create and publish engaging daily content across platforms such as Facebook, X, Instagram, NextDoor and LinkedIn
Monitor and respond to comments, messages, and inquiries promptly and accurately, escalating as needed.
Analyze social media insights and adjust strategies and tactics to improve engagement, growth, and conversion.
Stay current with social media trends, tools, and platforms to enhance the company’s social media presence continuously.
Plan and execute social media campaigns and contests to increase follower engagement and brand awareness.
Identify and engage with influencers and brand advocates to expand the company’s reach.
Report on social media ROI and present insights to leadership as required.
Perform content management and SEO optimization to drive web traffic.
Execute other duties, tasks, and special projects as assigned.

General Responsibilities

Maintain regular attendance; leave schedule should be managed so as to not interfere with ability to accomplish tasks, including special projects and assignments with deadlines

Adhere to NBU safety guidelines and practices at all times and in all situations

Maintain a clean and safe work area, office, field site and vehicle as applicable

Develop & maintain effective customer service skills for communications with co-workers, customers and the public in general

Maintain strict confidentiality of business, employee and customer information in written and oral communications and safeguard sensitive documents

Adhere to NBU policies and procedures

Exemplifies NBU Core Values of Integrity, Stewardship, Team, Culture and Safety

Participate in and support initiatives to reach annual NBU Performance Measures

Formal Education and Work Experience Requirements

Degree / Diploma Obtained : Bachelors

Work Experience Time Frame : Three Years or More

Field of Study : Marketing, Communications, Public Relations or related field.

Other : Experience may be substituted for education.

Certification and Licensures Requirements

Valid Texas Driver’s License

Other Minimum Qualifications

Qualifications :

Bachelor’s degree in Marketing, Communication, Public Relations or related field.

Proven experience as a Social Media Coordinator or in a similar role.

Hands-on experience in content management and social media marketing.

Strong knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

Understanding of SEO and web traffic metrics.

Experience with social media management tools (e.g., Sprout, Buffer, Hootsuite) and analytics tools.

Strong written and verbal communication skills.

Analytical mindset with critical thinking and attention to detail.

Preferred Qualifications :

Certification in social media marketing or digital marketing.

Experience with Canva online graphic design tool are a plus.

Graphic design skills and experience with Adobe Creative Suite (Photoshop, Illustrator) are a plus.

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New Braunfels Utilities is hiring: Senior Social Media Specialist in New Braunfe

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