What are the responsibilities and job description for the Chief Marketing Officer position at New Energy Equity?
Position Title: Chief Marketing Officer (CMO)
Location: Annapolis, Maryland
Reports To: President
Department: Marketing
Position Overview
New Energy Equity LLC, a leading developer and financier of community solar projects and renewable energy solutions, seeks a visionary and results-driven Chief Marketing Officer (CMO) to lead our marketing strategy and execution. This is a unique opportunity to help build the future of renewable energy by driving community engagement, brand development, and innovation, through advanced consumer and B2B marketing practices and AI-driven solutions.
The CMO will be responsible for overseeing all aspects of the company’s marketing efforts, including brand management, strategic communications, community engagement, and the implementation of data-driven campaigns. The ideal candidate will be a seasoned marketing leader with expertise in renewable energy, data driven marketing solutions, proficiency in leveraging AI, and a passion for empowering communities through clean energy solutions.
Key Responsibilities
- Strategic Leadership
- Develop and execute a comprehensive marketing strategy aligned with the company’s mission, goals, and growth objectives.
- Lead brand positioning and messaging to ensure differentiation and alignment with community-focused values.
- Collaborate with executive leadership to define and measure KPIs, ensuring marketing efforts drive measurable impact.
- Establish stakeholder reporting that includes marketing program analysis and optimization planning.
- Develop and execute a comprehensive marketing budget strategy, optimizing resource allocation across all channels and demonstrating a measurable return on marketing investments.
- Brand Development and Management
- Oversee the creation and evolution of the company’s brand identity, ensuring consistency across all touchpoints.
- Build compelling narratives that resonate with diverse audiences, including residential customers, businesses, and policymakers.
- Ensure all marketing materials reflect the company’s core values
- Establish corporate communications best practices including all public and subscriber communications, internal brand and stakeholder communications.
- AI-Driven Marketing Innovation
- Leverage data and technology to build automated lead lifecycle infrastructure
- Leverage AI and automation tools to optimize marketing strategies, personalize outreach, and analyze campaign performance.
- Utilize predictive analytics and sentiment analysis to inform decision-making and improve stakeholder engagement.
- Stay ahead of industry trends and integrate cutting-edge AI solutions to maintain a competitive edge optimizing marketing investments.
- Community and Stakeholder Engagement
- Develop geo-targeted marketing campaigns to drive community awareness and participation in solar initiatives.
- Foster trust and collaboration with community leaders, policymakers, and local organizations.
- Implement educational initiatives to promote the economic, environmental, and social benefits of solar energy.
- Drive lead generation activities to acquire new customers/landowners
- Cross-Functional Collaboration
- Work closely with teams across the Company’s Policy, Operations, Development, Engineering, and Legal groups to align marketing efforts with company goals.
- Partner with business development team and new market entry teams to ideate new market entry strategies to drive customer acquisition and retention.
- Data-Driven Decision Making
- Establish systems for tracking, analyzing, and reporting on campaign performance and marketing ROI.
- Optimize marketing strategy based on data and insights and anecdotal feedback from community members.
- Develop a robust community engagement strategy for collecting community input.
- Leadership and Team Building
- Build, manage, and inspire a high-performing marketing team, fostering a culture of creativity, innovation, collaboration, and accountability.
- Mentor and develop team members to achieve their professional potential.
Qualifications
Required:
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
- 10 years of experience in marketing leadership roles, preferably within renewable energy
- Proven track record of developing and executing successful, data-driven marketing strategies.
- Proficiency with AI tools for marketing automation, customer segmentation, sentiment analysis, and performance optimization.
- Expertise in brand management, storytelling, and community engagement.
- Strong understanding of the renewable energy landscape, particularly community solar.
- Exceptional communication and interpersonal skills, with the ability to engage and influence diverse stakeholders.
- Experience managing cross-functional teams and collaborating with internal and external partners.
Preferred:
- Experience advocating for clean energy policies or engaging with policymakers.
- Experience working effectively in rural and agricultural areas of the U.S.
- Familiarity with CRM platforms and marketing software (e.g., Salesforce, HubSpot, Marketo).
- Experience working with a marketing agency a plus
- Knowledge of ethical AI practices and data privacy regulations.
Key Competencies
- Strategic Vision and Execution
- Proven Ability to Learn and Adapt
- Innovation and Creativity
- Data-Driven Decision Making
- Leadership and Team Building
- Emotional Intelligence and Collaboration
- Passion for Renewable Energy
Compensation and Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
- Opportunities for professional development and leadership within a growing industry.
How to Apply
Please submit your resume, cover letter, and portfolio (if applicable) to amekonnen@newenergyequity.com. In your application, describe your experience with AI-driven marketing strategies and your vision for promoting renewable energy solutions.
At New Energy Equity, a proud subsidiary of ALLETE, we’re leading the charge in transforming the energy landscape with innovative solar solutions. As a top player in the renewable energy sector, we’ve successfully developed over 600MW of solar projects and closed more than $1.2 billion in clean energy investments. Our projects deliver sustainable electricity to a wide range of clients, including commercial, industrial, municipal, and utility customers. But there’s more to us than just impressive numbers. We pride ourselves on a dynamic and engaging work environment where teamwork, continuous learning, and environmental stewardship are at the core of what we do. Our inclusive and collaborative culture encourages creativity and innovation, making our office a place where every idea is valued, and growth is a priority. At New Energy Equity, you’ll join a passionate team that not only drives the clean energy future but also enjoys celebrating our successes together. With over 250 projects across the U.S., our supportive atmosphere ensures a balanced work-life dynamic and a fun, fulfilling career path . Join us and be part of a forward-thinking company where your contributions are celebrated, and your professional development is supported as we work towards a brighter, sustainable future.
The statements above outline the essential functions, nature, and level of work expected as of the document’s preparation date. They are not exhaustive lists of all duties and responsibilities. New Energy Equity reserves the right to modify this job description at any time, without notice.
New Energy Equity is an equal opportunity employer. All applicants will be considered for employment without discrimination based on race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other basis prohibited by federal, state, or local law.
If you are an individual with disabilities who needs accommodation or you are having difficulty using our website to apply for employment, contact our HR department at amekonnen@newenergyequity.com
