Associate Director of Marketing

NEW JERSEY SCHOOL BOARDS ASSOCIATION

“Our mission is the advancement of public education in New Jersey”

Interested candidates should submit a cover letter and resume to jobs@njsba.org by April 4, 2025.

JOB TITLE: Associate Director Marketing

TERMS: Full-time

MINIMUM SALARY: $85,000

EMPLOYMENT STATUS: Exempt

REPORT TO: Senior Director of Connection

ABOUT THE ROLE

Responsible for managing NJSBA’s marketing strategy in alignment with Association goals. Through data-driven planning, effective communication, and multi-channel campaign tactics, and events, this position works with internal and external resources to help drive revenue, build awareness, and increase engagement.

RESPONSIBILITIES

· Oversee the marketing efforts for NJSBA, and create and implement marketing plans for products, services, and initiatives.

· Collaborate with departments within the association on product and service campaigns to ensure messaging, strategy, and branding aligns with goals.

· Manage the marketing unit staff.

· Manage the marketing budget and analyze trends to make recommendations on budget allocations.

· Work with the digital media producer to create video content to promote the Association and its initiatives.

· Write marketing campaigns, newsletter articles, magazine articles, social media posts, and website content.

· Identify target audiences, differentiate messaging, and work to achieve specific objectives across multiple platforms.

· Manage and create website content and collaborate with internal teams to create new pages on the NJSBA and conference websites.

· Serves as an integral member of the Workshop conference team, by managing the marketing plan, and engaging in critical aspects of event planning.

· Oversee the planning and development of broadcast email campaigns: creative segmentation, pre-deployment testing, quality control, and back-end analysis. Troubleshoot deliverability issues.

· Manage marketing schedules across communication channels.

· Create and analyze training program satisfaction surveys to measure NJSBA membership feedback and adjust delivery where necessary.

· Assists with the development and delivery of large association conferences.

· Assists with the development and implementation of new business development initiatives.

· Available to work evenings and weekends as required.

· Perform other duties as assigned.

REQUIRED SKILLS AND BACKGROUND

· Bachelor's degree or equivalent work experience in marketing and communications.

· Minimum five years of recent experience in marketing with ability to handle multiple programs and projects simultaneously.

· Ability to understand and translate results to make recommendations for strategic improvements.

· Excellent writing skills, including experience writing promotional campaigns, news articles, social media, and writing for search engine optimization on websites.

· Leadership and people management experience.

· Strong technical skills, including recent experience working with email marketing/marketing automation platforms, working with CRM platforms, and experience across Microsoft Office applications, including Teams, Lists, SharePoint, Forms, Word, Excel, PowerPoint and Outlook.

PREFERRED

· Experience working in K-12 education, associations, non-profits or government entities.

· Experience with Microsoft Dynamics 365.

· Event marketing experience.

KNOWLEDGE, SKILLS AND COMPETENCIES

Teamwork, public speaking, written communication, attention to detail, organization and planning, creativity, adaptability, critical thinking.

NJSBA OFFERS:

• Health
• Dental
• PERS Pension
• Short and Long-Term Disability
• Flexible Spending Accounts

Interested candidates should submit a cover letter and resume to jobs@njsba.org by April 4, 2025.

Job Type: Full-time

Pay: From $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: Hybrid remote in Trenton, NJ 08618

Salary : $85,000