What are the responsibilities and job description for the Public Relations Manager Job at New Level Resources in Santa Barbara position at New Level Resources?
Title : Public Relations Manager
As Public Relations Manager, you will play a key role in amplifying the Santa Barbara brand to target markets by generating earned media coverage. You will assist the Director of Public Relations and the department in showcasing the Santa Barbara South Coast as a premier travel destination, driving awareness and interest through timely, accurate, and compelling media relations.
What You’ll Do :
- Craft engaging itineraries to showcase the best of the destination and coordinate all arrangements for media visits, including booking and confirming reservations with industry partners.
- Host visiting media on trips, with availability for evening and weekend events, and manage follow-ups post-visit, ensuring media receive necessary information and imagery.
- Build and maintain strong relationships with travel and lifestyle media and develop compelling story pitches to highlight the Santa Barbara South Coast.
- Fulfill media requests for information, photos, and B-roll, tracking requests in CRM and collaborating with industry partners to gather visual assets.
- Update the online press room and media resource library, including fact sheets, press trip materials, and interviews with Visit Santa Barbara spokespeople.
- Track and monitor earned media coverage, assist with press clip tracking, and compile reports on public relations activities and results.
- Provide support in crisis communications, helping the Director of Public Relations with assorted tasks as needed.
What You’ll Need to Succeed :
What Visit Santa Barbara Offers You :
Compensation :
Salary range between $75,000 - $90,000 annually. Compensation will be determined by a number of factors including educational background and experience.
About Visit Santa Barbara :
Visit Santa Barbara is dedicated to offering top-notch service and information to visitors and travel professionals, ensuring an exceptional experience in our destination. We collaborate with travel agents, tour operators, and international wholesalers to craft memorable itineraries and provide promotional support.
For more information about the company, please visit our website :
Visit Santa Barbara provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Visit Santa Barbara complies with applicable state and local laws governing nondiscrimination in employment at its location.
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Salary : $75,000 - $90,000
