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Retail Brand Ambassador - Part Time

New Riff Distillery
Newport, KY Part Time
POSTED ON 4/18/2025
AVAILABLE BEFORE 6/17/2025

New Riff Distilling is looking for energetic and committed team members to join our crew of Brand Ambassadors. As a New Riff Brand Ambassador, the ideal candidate can take what we’re building- a premier, one-of-a-kind experience and a passionate community of consumers- and help us amplify our message and impact. This candidate will report directly to our Visitor Center Manager, working to ensure a first-class experience for every guest that visits our Distillery. This part-time position averages 15–30 hours per week, with shifts typically scheduled between 10:00 AM and 8:30 PM, Tuesday through Sunday. Our immediate needs are for weekend availability—immediate needs Fridays, Saturdays, and Sundays.

BRAND AMBASSADOR DUTIES

GIFT SHOP:

  • Greeting customers when they walk through the door.
  • Building rapport through conversation and honest recommendations.
  • Process sales transactions accurately and efficiently.
  • Answering the phone and handling phone inquiries.
  • Assisting in maintaining the stock room and setting up merchandise displays on the sales floor.
  • Collaborate with team members to maintain a clean, organized, and inviting area.
  • Assist executing special product releases.
  • Assist shipping orders.
  • Assist receiving and organizing deliveries.

EVENTS:

  • Respond accurately and promptly to customer inquiries regarding New Riff events, educational experiences, and availability.
  • Schedule and coordinate site tours, including pickups for online order fulfillment.
  • Support the New Riff branded events team as needed.
  • Deliver exceptional customer service to strengthen customer relationships and support the ongoing growth of the New Riff brand.

REQUIREMENTS

  • High-energy, gregarious, positive, and team-focused individual with a high level of customer service understanding and experience.
  • Strong commitment to learning and educating others about New Riff’s culture, history, and the broader spirits industry—especially Kentucky Bourbon.
  • Ability to work independently as well as collaboratively within a team.
  • Ability to provide consistent experiences in line with our brand standards.
  • Excellent time management, communication and organizational skills.
  • Keen attention to detail. Perceptive and able to think quickly on your feet.
  • Comfortable in a multi-paced work environment.
  • Inherent ability to interface with a wide and diverse customer base.
  • Naturally charismatic and articulate, with a strong ability to connect and engage with a wide and diverse customer base.
  • Must be 21 years of age or older.
  • Able to stand, walk, climb stairs, squat and bend as this position requires a combination of mobility throughout the shift.
  • Able to lift 50 pounds.
  • Available to work a flexible work schedule which may include evenings and weekends.

PREFERRED QUALIFICATIONS/KNOWLEDGE/SKILLS/ABILITIES (Include professional or technical certifications if applicable)

  • High School Diploma or equivalent.
  • Retail or Hospitality experience.
  • Experience in service, spirits or related industry.
  • Experience in customer facing situations, workspace organization and flow.
  • Attention to detail - Inventory management, product displays, organization etc...
  • General Point of Sale systems experience.
  • Exceptional interpersonal and verbal communication skills.
  • Experience dealing with all demographics of customers.
  • Detail-oriented and able to stay focused in high-pressure situations, especially during busy product releases.

COMPENSATION:

Base pay $18/hr.

WORKING AT NEW RIFF

New Riff cares as much for our people as we do for our whiskey; in fact, we think the two are mutually inclusive. We believe we can only reach our goals by Doing Things Right, by improvising as best we can in our little corner of the world, and by uplifting the quality of life for all who work on it.
Just like our whiskey, we’re a new riff on an old tradition, balancing the best parts of the modern workplace with some of the “old school” values of years past. New Riff offers 100% employer paid benefits for our team and their families – something only 10% of businesses our size offer.

We understand life happens outside of work, and believe employees and their families deserve time, security, a “better than most” compensation package, and control of their lives. Thus, New Riff offers flexible PTO, competitive “day one” vacation benefits you can actually enjoy, and paid parental leave. We’re young, we’re driven and we believe in a very simple rule --- if we treat the people right, with respect and fairness, the whiskey will turn our right too.

Salary : $18

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