What are the responsibilities and job description for the Digital Marketing Manager position at New York Blood Center?
Digital Marketing Manager
Job Locations
US-NY-New York | US-NY-Rye
Job ID
2025-7028
Category
Marketing and Communications
Minimum Rate
USD $110,000.00 / Yr.
Maximum Rate
USD $120,000.00 / Yr.
Work Location Type
Hybrid
Overview
At New York Blood Center Enterprises (NYBCe), one of the most comprehensive blood centers in the world, our focus is on cultivating excellence by merging cutting-edge innovation with diligent customer service, groundbreaking research, and comprehensive program and service development. Join us as we work towards meeting and exceeding the growing needs of our diverse communities, further our lifesaving strategic goals in a rapidly changing environment, and expand our impact on the local, national, and global communities we serve.
Responsibilities
The Digital Marketing Manager is a curious, creative, and competent individual who will adeptly build and manage comprehensive digital marketing activities. Working closely with the commercial team to understand and align with corporate goals, the manager will be a brand champion responsible for writing, posting, and optimizing content for social media, creating Salesforce campaign pages and email nurture streams, maintaining a Wordpress website with periodic updates, and supporting conference participation with innovative digital initiatives. The ideal candidate will have a strong background in multi-channel digital marketing with demonstrated success in the execution of demand and lead generating activities. They will have a knack for crafting compelling copy, experience with Salesforce Account Engagement, and familiarity with Wordpress. They will thrive in a startup environment where the projects differ every day and everyone is empowered to contribute to the organization's collective success.
Location :
Hybrid remote with 2-3 days on-site in Rye, New York.
1. Social Media Management :
- Create and manage social media campaigns and promotions that satisfy lead generation goals.
- Develop, write, and post engaging B2B and B2C content across various social media platforms (e.g., Facebook, LinkedIn, Instagram) to build brand and grow corporate follower base.
- Monitor social media channels for feedback, trends, and performance metrics.
2. Salesforce Marketing :
3. Website Management :
4. Intranet Site Management :
5.Reporting and Analysis :
Qualifications
Education :
Bachelor's degree in business, marketing, life sciences, or a related field.
Experience :
5 years' experience and track record of success in digital marketing, content creation, and analytics.
Travel : Up to 10%
Knowledge :
Proficiency in an array digital marketing platforms and tools to include Salesforce, Wordpress, LinkedIn, Google Analytics, SEMRush, etc.
Working knowledge of digital technologies and software (i.e photo / video editing).
Skills&Abilities :
Excellent analytical skills with the ability to translate data into actionable insights.
Proven ability to research and write clear, compelling and audience-focused content in a variety of formats.
Proven ability to manage multiple projects and priorities in a fast-paced environment.
Excellent teamwork and interpersonal skills.
For applicants who will perform this position in New York City or Westchester County, the proposed annual salary is $110,000.00p / yr. to $120,000.00p / yr. For applicants who will perform this position outside of New York City or Westchester County, salary will reflect local market rates and be commensurate with the applicant's skills, job-related knowledge, and experience.
Salary : $110,000 - $120,000
