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Vice President of Marketing & Communications

New York Foundation for the Arts
New York, NY Full Time
POSTED ON 1/14/2025
AVAILABLE BEFORE 3/28/2025

Vice President of Marketing & Communications

Ensure all your application information is up to date and in order before applying for this opportunity.

About The Role & The Moment at The Moth

The Moth champions the vitality and urgency of storytelling and has defied categorization since its inception in 1997. The organization has experienced tremendous growth, now achieving 50 million annual podcast downloads per year, airing on 565 public radio stations, and producing 600 events annually. In seeking its first Vice President of Marketing & Communications, The Moth has the opportunity to align the marketing efforts for its diverse offerings around a central brand strategy and story.

The new VP of Marketing & Communications will have the opportunity to build upon early efforts, assessing and optimizing the structures and systems that are currently operational throughout the department and the organization to become a centralized hub for growth and engagement.

Key Opportunities for The Moth’s Vice President of Marketing & Communications :

  • Developing a centralized brand strategy, story, and architecture to support all programs.
  • Growing the audience for The Moth’s diversified content streams through a comprehensive marketing strategy.
  • Centralizing and optimizing sales functions to support The Moth’s many live performances.
  • Assessing current systems and structures to align Marketing and Communications operations with organizational goals.
  • Contributing significantly to the upcoming strategic planning process across the organization.
  • Representing and centering the audience at The Moth’s Executive table.
  • Working in partnership with the Sr. Manager of Brand Partnerships to expand the portfolio of corporate sponsors.

About The Position

The VP of Marketing & Communications (VPMC) is responsible for the overall brand marketing vision for The Moth—making clear to new and existing audiences how The Moth’s diverse array of programs and offerings bring the mission to life. They will lead planning and implementation of The Moth’s marketing and communications strategies to drive brand awareness, audience growth, and revenue.

Leadership & Primary Directives

  • Set the strategic vision and lead the marketing and communications department’s audience growth initiatives.
  • Lead audience growth initiatives across live events, brand partnerships, and creative services.
  • Oversee activation of all owned, earned, and paid channels.
  • Lead and mentor a team of five (5) direct reports.
  • Manage external content revenue and distribution partners.
  • Collaborate on organizational budgeting and financial planning.
  • Foster a culture of collaboration and continuous innovation.

    • Desired Skills & Qualifications

  • A genuine commitment to The Moth’s mission and values.
  • A dynamic, responsive, and inclusive leadership style.
  • A proven track record of results-driven brand marketing experience.
  • A balance of both analytical and creative abilities.
  • Strong relationship building, negotiation, and influencing skills.

    • Compensation

    The Moth offers a competitive compensation and benefits package, with a salary range between $155,000-175,000 and a generous benefits package.

    Application Instructions

    The search for the Vice President of Marketing & Communications is being conducted on behalf of The Moth by Tom O'Connor Consulting Group. To apply, visit the online application (https : / / tinyurl.com / 35ems3sh) and submit your materials. The priority application deadline for this search is January 10, 2025.

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    Salary : $155,000 - $175,000

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