What are the responsibilities and job description for the Marketing Manager position at New York Shuk?
COMPANY DESCRIPTION
New York Shuk, founded by Ron and Leetal Arazi, is a family endeavor specializing in handcrafted Middle Eastern pantry staples. Our products are born from a passion to preserve our culinary heritage, with the goal of making high-quality Middle Eastern flavors accessible for everyday cooking in the USA.
You can find our products on the shelves of Whole Foods Market, Wegmans, The Fresh Market, Sprouts, and an array of independent specialty stores across the country.
"Condiments Come and Go, but New York Shuk Harissa is Forever" – Bon Appétit Magazine
Visit us at nyshuk.com for more information.
JOB DESCRIPTION
New York Shuk is seeking a Marketing Manager to join our growing team and lead all aspects of marketing. This role reports directly to the Co-Founder and is responsible for driving brand awareness, building our community, and supporting sales growth across all channels.
This is a high-impact, dynamic position with significant ownership. The ideal candidate is a self-starter who thrives in a fast-paced environment, excels at managing multiple initiatives, and is excited to make a meaningful contribution to our team and mission.
RESPONSIBILITIES
Brand Strategy
- Develop and execute marketing strategies across organic social, paid social, email, e-commerce, and retail to drive brand awareness, product education, and sales growth.
- Develop and maintain a consistent brand voice and messaging across all platforms.
Social Media
- Plan and create content for all platforms.
- Stay up-to-date on current trends in the food world to create innovative and relevant campaigns.
Organization
- Create and manage master marketing calendars, shared folders, and workflows to ensure smooth execution of all projects.
Partnerships
- Build and manage strategic partnerships with brands, content creators, restaurants and retailers.
- Oversee the affiliate program to drive additional reach.
E-Commerce
- Maintain and optimize the digital experience on nyshuk.com, ensuring content is up-to-date, functional, and intuitive.
Ad Hoc Projects
- Flexibility is key in a small business. The ability to take on new projects as priorities shift is a must.
SKILLS AND EXPERIENCE REQUIRED
- 3 years of experience in Social Media, Digital Marketing, Brand Marketing, or a related field.
- Previous experience in the Consumer Packaged Goods (CPG) industry is required.
- Proficiency with G Suite/Microsoft Office, Adobe Suite, Lightroom, Canva, video editing software, or other similar tools.
- Experience with data analytics tools (e.g., Google Analytics, Facebook Ad Manager).
- Familiarity with e-commerce platforms like Shopify or Squarespace.
- Strong communication skills (written and verbal) and the ability to collaborate effectively with internal and external teams.
- Killer copywriting skills are essential.
- Exceptional project management skills, including the ability to meet deadlines and manage multiple tasks independently.
THE IDEAL CANDIDATE
- Enjoys brainstorming and bringing creative ideas to life.
- Is passionate about food and stays immersed in food trends, culture, and innovation.
- Thrives in a fast-paced environment and is skilled at prioritizing and multitasking.
- Is detail-oriented and believes the little things make a big difference.
- Has a “can-do” attitude and is willing to roll up their sleeves to get the job done.
- Is data-driven and analytical, with a knack for interpreting performance metrics.
- LOVES food—you talk about it, cook it, and strive to learn more.
- Brings their A-game and inspires others to do the same.
- Feels comfortable and motivated in a startup/entrepreneurial environment.
THE DETAILS
- Immediate start date.
- Work from our Brooklyn, NY office.
- Willing to consider a remote position to the right candidate
- Salaried, full-time position.
- Compensation: $55,000–$75,000 Dependent on Experience.
TO APPLY
Email your resume and cover letter to leetal@nyshuk.com with the subject line: [Your Name] - Marketing Manager Position.
- Please include 5 examples of relevant work (e.g., email marketing, copywriting, links to social accounts, short/long-form video, etc.).
Salary : $55,000 - $75,000
