What are the responsibilities and job description for the Digital Communications Director position at New York State Assembly?
Position Overview: The Digital Media Director is a creative, strategic and mission-driven storyteller responsible for managing the Assemblyman’s digital presence across all platforms. This role is crucial to building a compelling online brand, communicating legislative priorities and engaging directly with constituents through high-quality content, including video, graphics and posts. The ideal candidate is a digital native who can balance political messaging, community engagement and responsiveness in a fast-paced environment.
Key Responsibilities:
Content Creation & Management
Plan, create and schedule engaging, platform-specific content (Instagram, Facebook, Twitter/X, TikTok, YouTube, etc.).
Film, edit, and produce high-quality video content including reels, stories, livestreams and behind-the-scenes features.
Design branded graphics, templates and visuals that align with the Assemblyman’s voice and office style.
Write clear, compelling copy that make policy accessible and community news relatable.
Strategic Digital Planning
Develop and execute a social media strategy aligned with the Assemblyman’s legislative goals and community engagement efforts.
Track and analyze performance metrics to optimize reach, engagement and audience growth.
Collaborate with staff to align online content with overall office messaging and campaigns.
Maintain a content calendar tied to legislative events, district-related happenings and breaking news.
Community & Constituent Engagement
Monitor messages, comments and mentions; respond appropriately or route inquiries to relevant staff.
Elevate constituent voices, local businesses and community stories through social media features.
Promote and cover district events (e.g., town halls, press conferences, community meetings) in real-time online.
Brand & Voice Management
Uphold and evolve the Assemblyman’s visual identity and narrative tone across all platforms.
Ensure accuracy, cultural sensitivity, and accessibility in all digital content.
Stay informed on digital trends, best practices, and evolving platform tools and algorithms.
Qualifications:
2–4 years experience in digital communications, social media management or content creation.
Proficiency in graphic design (e.g., Canva, Adobe Creative Suite) and video editing tools (e.g., Premiere Pro, CapCut, Final Cut).
Excellent writing, editing and storytelling skills with a sharp political and cultural awareness.
Ability to shoot/edit video using a phone or camera and produce fast-turnaround content.
Strong organizational skills and the ability to multitask under pressure.
Knowledge of state government, community affairs, or advocacy preferred.
