Public Information Specialist 1

Duties Description

Duties Description

• Evaluates social profiles including conducting discovery meetings to learn more about our goals and audience and determine social media channels that are the best match for our target audience.
• Develops and implements custom social media strategies for each social platform/channel.
• Facilitates weekly planning sessions to review and change content schedules for social media platforms.
• Researches, creates, and update series of posts and content that demonstrate consistency, understanding, expertise, knowledge, that empower students using best practices and most effective posting times. Content includes, will not be limited to weekly/monthly content schedule for all social media platforms.
• Posts and updates a minimum of 40-50 social media posts per month for each HESC social outlet and a minimum of 20-30 social posts for NY GEAR UP’s social media account. Social channels include at a minimum: Facebook, Instagram, Twitter, and LinkedIn. When applicable, posts will include photos, illustrations and/or animations with copywriting – provided by vendor.
• Ensures that the HESC and NY Gear Up’s voices are consistent across all channels and that all content is in line with NYS brand guidelines.
• Daily monitoring of social media feeds-at a minimum of 1-2 hours of engagement/interaction with followers to respond to comments/inquiries per day.
• Follows and interacts with partners, influencers and other relevant government and nongovernment feeds and share information across social channels.
• Analyzes and reports social media metrics weekly on HESC and NY GEAR UP social media channels and all relevant Key Performance Indicators (KPI)s, including number of posts, engagements, growth, reach, conversions, top performing posts and time spent.
• Meets or exceeds benchmarks and makes recommendations for modifications to HESC social media strategy to ensure optimal performance.
• Stays current on the latest social media trends across the various social media platforms and applies these trends to HESC social media strategies.
• Performs other duties as assigned.
  
  

Minimum Qualifications

Minimum Qualifications

Four years of experience* in public relations, social media, and digital communications.?

• Substitution:?Associate’s, bachelor’s or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree substitutes for two, four, or five years.
  
  

Additional Comments

TELECOMMUTING INFORMATION: A hybrid telecommuting schedule of up to 50% remote work can be discussed with the hiring manager during the interview.

Benefits Of Working For New York State

Generous benefits package, worth 65% of salary, including:

Holiday & Paid Time Off

• Fourteen (14) paid holidays annually, plus two (2) floating holidays
• Up to Thirteen (13) days of paid vacation leave annually
• Up to Five (5) days of paid personal leave annually
• Up to Thirteen (13) days of paid sick leave annually for CSEA or PEF; up to eight (8) days of paid sick leave annually for M/C
• Up to three (3) days of professional leave annually to participate in professional development
• Initially positions will work full-time in the office and a hybrid telecommuting schedule of up to 50% remote work can be discussed with the hiring manager during the interview.
  
  

Health Care Benefits

• Eligible employees and dependents can pick from a variety of affordable health insurance programs
• Family dental and vision benefits at no additional cost
  
  

Additional Benefits

• New York State Employees’ Retirement System (ERS) Membership
• NYS Deferred Compensation
• Access to NY 529 and NY ABLE College Savings Programs, as well as U.S. Savings Bonds
• Public Service Loan Forgiveness (PSLF)
• And many more.
  
  

PSLF: The Public Service Loan Forgiveness (PSLF) Program allows public service employees to have the remaining balance on direct loans forgiven after 120 qualifying payments are made under an accepted repayment plan while working full-time for an eligible employer. New York State is an eligible employer. More information is available at https://oer.ny.gov/public-service-loan-forgiveness.