Manager, Social Media and Content Marketing

Position Summary

The School of Professional Studies (SPS) at New York University is seeking a creative and innovative Social Media and Content Marketing Manager who will build the school’s presence across channels (social media, web content, and public relations) by writing and executing posts, creating content for SPS’s website, and drafting press releases.

We’re looking for a data-driven storyteller with a knack for creating compelling, original content that amplifies the stories of our students, award-winning faculty, and greater school community, all with an eye toward reaching prospective students and building content for current students.  

This professional will:

• Manage the school’s social media calendar, execute social media posts, and run standardized monthly reports. Provide on-site social media support at school events.

• Create content for the school’s website and update existing content within our CMS (Adobe Experience Manager), drawing on a deep knowledge of SEO standards and best practices. Work closely with the school’s web vendor and internal stakeholders to support the school’s brand positioning.

• Draft press releases, generate pitches, and support communications initiatives related to the school’s partnerships and key initiatives. Provide on-site support with the school’s events and conferences.

• Conduct research on audience segmentation and develop student personas to determine right-fit messaging across platforms. 

For nearly a century, NYU SPS has been a leading institution of higher education grounded in applied and experiential learning. A professional education powerhouse that serves thousands of students through its career-focused, forward-thinking programs, the school offers a wide range of graduate degrees and hundreds of continuing education courses, and serves both traditional and degree-completing undergraduates with bachelors and associates degrees. 

Qualifications

Required Education:Bachelor's DegreeRequired Experience:5 years Related experience in digital content marketing/communications. Higher education, advertising/communications agency, or other consumer-oriented organizations with a high dependency on digital marketing, web and social media channels to attract customers.Required Skills, Knowledge and Abilities:Experience with social media management tools (e.g., Sprinklr, etc.) and content management systems (e.g., Adobe Experience Manager, etc.). Excellent writing and communication skills. The ability to work collaboratively across organizational lines and with internal stakeholders and clients. Strong organizational, time management, and project management skills. Must be available to work at evening and weekend events in the NYC metropolitan area.Preferred Skills, Knowledge and Abilities:Deep understanding of web content development, including a working knowledge of HTML and experience with SEO, web analytics, and reporting. Ability to create and use a variety of digital assets (images, video, GIFs, and other forms of multimedia). A knowledge and passion for current and emerging social media platforms and experience with project management tools (e.g., Asana, etc.). Must be well versed in quality data collection to ensure adequacy, accuracy, and legitimacy of data in NYU systems and be able to strictly follow data privacy and security procedures for data handling and analysis to ensure adherence to legal and institutional standards.

Additional Information

In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $90,000.00 to USD $110,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items.

Since 1934, the NYU School of Professional Studies (NYU SPS) has been a deeply respected institution of higher education that is grounded in applied learning. From its early years, training returning World War II veterans to fulfill the nation’s urgent need for skilled technical workers, it has evolved into a professional education powerhouse that offers 20 graduate degrees, 14 bachelor’s degrees for undergraduate students, four associate’s degrees, and a plethora of continuing education courses and credentials.

NYU SPS is a thought leader, and serves as an incubator for new ideas in industries that are constantly changing.  We prepare students for in-demand jobs in fields including real estate,  hospitality and tourism; global affairs; global sports management;  publishing; marketing and public relations; project management; executive coaching and organizational consulting, human capital management; information technology, management and systems; translation; publishing and professional writing. NYU SPS is focused on building skills that open doors to opportunities in emerging fields and global markets. NYU SPS faculty members are leading experts in their areas of discipline, with a hands-on approach that encourages students to push beyond their limits and to break new ground.

NYU SPS is committed to inclusion, diversity, belonging, equity, and access throughout the School.

NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.EOE/AA/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity

Salary : $110,000