What are the responsibilities and job description for the Director of Marketing position at New You Bariatric Group?
Overview:
Responsibilities:
Who we are
Our award-winning Bariatric Practice is based on providing exemplary customer service, while assisting patients to achieve their weight loss goals. With the support of our employees and our team of skilled bariatric surgeons, we use innovative systems to successfully get our patients on the path to improved health. We serve patients in New York, New Jersey and Connecticut.
How you’ll serve our patients
Every day is an opportunity to grow and provide better outcomes at every level. Whether your interests lie as medical staff, administrative, facilities or marketing, every individual plays an important part in our success and the success of our patients. We are a fast-paced growing practice that is always looking for new talent and great employees to enhance our team.
What is in it for you
Medical Insurance, Dental & Vision Insurance, 401k & 4% Match, Employer Paid Life and AD&D insurance, Paid Time Off and Sick Time, 7 Holidays, Career Growth & Development
Compensation for this position ranges from $125k - 150k depending on experience.
Responsibilities:
- Marketing Strategy & Execution Develop and execute a marketing plan aligned with the practice’s growth goals
- Increase client acquisition and engagement through strategic marketing initiatives
- Oversee digital marketing (SEO, PPC, social media, email) and analyze key metrics to optimize performance
- Brand Management & Content Creation Create a consistent brand voice across all channels
- Lead the production of blogs, case studies, videos, and newsletters to showcase the practice’s strengths
- Align branding efforts with NYBG’s mission to connect with our target audience
- Client Engagement & Relationship Management Develop client referral programs and community outreach initiatives
- Collaborate with practitioners and leadership to drive business development
- Strengthen client relationships with current and past clients
- Event Management & PR Organize events, sponsorships, and partnerships to boost the practice’s visibility
- Manage media relations and press releases to highlight our achievements
- Represent the firm at industry conferences and community events
- Comprehensive Marketing Strategy with Brand Oversight with emphasis on the recent brand refresh/strategy refresh
- Content Strategy & Execution Across multiple platforms
- Paid Media Oversight
- Marketing Data & Analytics, strategy & integration
- Required In Office Position
Education, Licensure or Certification:
Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s preferred).
Work Experience or Related Experience:
5 years in marketing, branding, or communications; experience in the medical field required
- Must have photography/videography experience
- Proven success in developing and executing marketing campaigns
- Expertise in digital marketing (SEO, PPC, social media)
- Excellent communication and project management skills
- Social Media Experience
- Healthcare Experience a Plus
- Ideal candidates have experience in marketing in the medical field and are ready to lead in a dynamic, growth-oriented environment
Specialized Knowledge, Skills & Abilities:
Strategy and Tactically Driven
- Creative Mindset, Proactive vs Reactive
- Understands Dashboard Analytics
Excellent communication, presentation, and interpersonal skills are required to perform the functions described, including the ability to present compelling solutions
The ability to be proactive and self-directed utilizing good time management, decision-making, and organization skills is required. Incumbents must be able to prioritize multiple tasks
Must have the ability to work in a fast-paced environment
Salary : $125,000 - $150,000
