What are the responsibilities and job description for the Chief Marketing Officer position at Newance?
The Chief Marketing Officer (CMO) will oversee the a stable company’s marketing and sales operations across all divisions, driving strategies to grow revenue, expand global and eCommerce sales channels, and strengthen partnerships. This role balances strategic vision with hands-on leadership, requiring the ability to integrate into a well-established culture while advancing the company’s goals for sustainable growth.
The CMO will work closely with the executive leadership team and division leaders to enhance market presence, develop innovative strategies, and maintain the company’s reputation for quality and reliability.
Strategic Revenue Growth
- Develop and execute long-term strategies to drive revenue growth across all divisions.
- Expand global sales channels and optimize eCommerce presence.
- Strengthen key relationships, including partnerships with major merchandising accounts and retail at various levels.
- Identify new, scalable opportunities in adjacent markets.
Marketing and Brand Leadership
- Define and implement data-driven marketing strategies that enhance the brand's reputation and align with its values of integrity and quality.
- Oversee marketing initiatives that balance traditional approaches with innovative digital strategies to connect with diverse audiences.
Leadership and Collaboration
- Inspire and lead the seasoned marketing and sales teams, fostering collaboration across divisions to align with company objectives.
- Build trust and integrate into the company’s long-standing culture while driving change at a measured, thoughtful pace.
- Mentor and develop team members, promoting a culture of excellence and innovation.
Operational Excellence
- Establish and monitor performance metrics for sales and marketing operations, ensuring alignment with strategic goals.
- Lead cross-divisional efficiency projects that optimize resources and drive profitability while maintaining the company’s high standards.
Ideal Fit
Experience: A minimum of 10 years of leadership experience in marketing, sales, or product development within the manufacturing sector.
Leadership Skills: Proven ability to lead cross-functional teams and inspire trust in a collaborative, established environment.
Strategic Thinker: Demonstrated success in developing and executing revenue and marketing strategies that drive growth while respecting organizational stability.
Cultural Alignment: Strong interpersonal skills and a track record of integrating into established cultures while driving thoughtful innovation.
Analytical Expertise: Multi-divisional experience with a focus on leveraging data to inform decisions.
Relationship Builder: Strong skills in managing key partnerships and identifying new scalable opportunities.
