What are the responsibilities and job description for the Director, Growth Marketing (Apps) position at NewForm?
About
Newform is one of the fastest-growing performance marketing agencies focusing on consumer apps. We work with companies big and small (Binance, Western Union, Acorns, Flo health, etc) to be ahead of the curve in a short form first world. We think short form is the new form, and make thousands of ads/mo in house to drive profitable campaigns.
Job Description:
We are seeking a talented and experienced Director of Growth Marketing to join our media team. The ideal candidate will have 7 years of hands-on experience in performance marketing working with scaled accounts (1m /mo). They have a strong sense of high-converting content and understand how to lead creative testing and production teams. Experience in the consumer app industry is required.
Key Responsibilities:
- Own Newform's performance marketing strategy across Meta, TikTok, Google and more including media buying processes, creative strategy and execution to drive user acquisition for our clients.
- Build, manage, and scale high-performing teams of media buyers across a range of paid social channels
- Collaborate with creative team leads to develop world-class creative
- Navigate SKAN limitations through effective campaign strategies.
- Stay up-to-date with the latest trends in paid media to keep Newform at the forefront of performance marketing
Qualifications:
- 7 years of experience in paid media management.
- Demonstrated success in scaling consumer apps.
- Deep understanding of unit economics (CAC/LTV, payback periods, cohort analysis), SKAN limitations, and acquisition metrics (CPA, CPC, CPM)
- Understanding of creative strategy and short-form content trends
- Proficiency in campaign management across Meta, TikTok, and Google platforms
- Experience with app-based marketing campaigns in a post iOS 14 world
- Strong understanding of event setup and tracking
- Experience with MMPs (Appsflyer, Branch, Airbridge, etc)
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication and collaboration skills.
If you don’t match 100% of these qualifications but have a demonstrated track record in performance marketing, we encourage you to apply still
Newform Perks:
- High potential for growth 📈
- Competitive base salary 💸
- Medical insurance (including vision, dental) 🩺
- NYC office 💼
The listed salary range for this role is $120,000-$200,000 USD.
For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar companies. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.
Salary : $120,000 - $200,000
