Demo

PR & Social Media Manager

Newmark
Buffalo, NY Full Time
POSTED ON 3/31/2025
AVAILABLE BEFORE 4/29/2025
Job Description

PR & Social Media Manager – Commercial Property & Events

Job Overview

We’re looking for a dynamic PR & Social Media Manager to elevate our brand, drive engagement, and promote events through innovative marketing, public relations, and digital campaigns. This role is perfect for a creative storyteller with experience in media relations, event marketing, and social media strategy.

Responsibilities

Public Relations & Media Outreach

  • Develop and execute PR campaigns to enhance brand visibility and community engagement.
  • Build relationships with media, influencers, and key stakeholders.
  • Write and distribute press releases, media pitches, and editorial content.
  • Manage crisis communication and reputation management.

Event PR & Marketing

  • Plan and execute marketing campaigns for in-house and tenant-led events.
  • Secure media coverage and partnerships to boost event exposure.
  • Collaborate with designers, videographers, and influencers for promotional content.
  • Track and analyze event marketing performance to optimize future strategies.

Social Media Management

  • Create and schedule engaging content across Instagram, Facebook, LinkedIn, and TikTok.
  • Develop content calendars aligned with key events, promotions, and brand messaging.
  • Monitor trends, track analytics, and optimize campaigns for growth.
  • Engage with followers, respond to inquiries, and manage online reputation.

Collaboration & Brand Partnerships

  • Work with tenants, sponsors, and local businesses to amplify marketing efforts.
  • Identify partnership opportunities to enhance brand exposure and event reach.
  • Support cross-promotional campaigns with retailers and event organizers.

Qualifications

✔ Bachelor’s degree in Marketing, Communications, PR, or related field.

✔ 3 years of experience in PR, event marketing, or social media.

✔ Strong writing, storytelling, and communication skills.

✔ Proficiency in content creation tools, social media analytics, and scheduling platforms.

✔ Experience in commercial real estate, retail, or hospitality is a plus.

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