What are the responsibilities and job description for the Director of Digital Marketing position at Newrez?
Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications.
We deliver on this mission by empowering our employees by encouraging and recognizing superior performance and innovative solutions, by promoting teamwork and divisional cooperation.
POSITION SUMMARY
The Director - Digital Marketing will drive the digital marketing strategy for our online platforms including our Website, Servicing Portal, and Mobile App. The individual will work closely with cross-functional teams to optimize the customer journey, increase engagement, and drive business objectives using a data driven approach to lead generation and conversion.
DESCRIPTION
Duties and Responsibilities
- Develop and implement a comprehensive marketing strategy for the company website, customer portal, mobile app, and digital partner vendors aligning with overall business goals.
- Conduct regular audits to ensure the website and portal content is up-to-date, relevant, and aligned with corporate strategies and brand guidelines.
- Collaborate with product and UX/UI teams to enhance the overall user experience on the website and customer portal.
- Implement A/B testing and analyze user behavior to make data-driven recommendations for improving customer engagement and lead generation.
- Collaborate with creative teams on the creation and maintenance of engaging and informative content on the website and portal; ensure content is Search Engine Optimized as well as trackable utilizing FullStory and GoogleAnalytics.
- Coordinate with marketing teams to integrate digital campaigns seamlessly into the website and customer portal. Implement tracking mechanisms to measure the effectiveness of digital marketing campaigns.
- Utilize analytics tools to track and report on key performance indicators (KPIs) related to website and portal performance; provide regular insights and recommendations for optimizing digital marketing efforts and improving user experience.
- Performs related duties as assigned by management.
Qualifications and Education Requirements
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- 8 years’ experience as a Marketing Manager with a focus on website and customer portal optimization.
Skills, Abilities, and Knowledge
- Strong understanding of web analytics tools ( FullStory, Google Analytics), SEO best practices, and user experience principles.
- Familiarity with Salesforce Marketing Cloud and Marketing Cloud beacons.
- Excellent project management skills with the ability to coordinate cross-functional teams.
- Familiarity with content management systems and digital marketing platforms.
- Analytical mindset with the ability to interpret data and derive actionable insights.
REVISION HISTORY
Last Updated: 3/6/2025
Additional Information:
While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.
All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.
Company Benefits:
Newrez is a great place to work but we are only as strong as our greatest asset, our employees, so we believe in rewarding them!
- Medical, dental, and vision insurance
- Health Savings Account with employer contribution
- 401(k) Retirement plan with employer match
- Paid Maternity Leave/Parental Bonding Leave
- Pet insurance
- Adoption Assistance
- Tuition reimbursement
- Employee Loan Program
- The Newrez Employee Emergency and Disaster Fund is a new program to support our team members
Newrez NOW:
- Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more
- 1 Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice
- Employee Matching Gifts Program: We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee
- Newrez Grants Program: Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributions
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.
