What are the responsibilities and job description for the Demand Generation Marketing Specialist position at Newsela?
The role :
Newsela is looking to hire a Demand Generation Specialist to execute and optimize our campaigns.
This role will report to the Manager, Demand Programs and will partner closely with our Content, Product Marketing, Marketing Operations and Sales teams.
As Newsela’s Demand Generation Specialist, you are ready to dive in and execute integrated national demand programs that generate qualified leads and opportunities within our target audience.
You will drive impact by helping to achieve demand generation goals by executing campaigns and optimizations that will drive leads, MQLs, and pipeline
You will project manage and execute a variety of demand generation activations, including webinars, content, direct mail, and email nurture campaigns end-to-end to generate pipeline and accelerate opportunities
You will measure campaign performance and generate data-driven insights to improve future campaign performance
You'll run data-informed experiments to uplevel our campaigns
You'll partner with Sales and SDRs on campaigns to maximize their impact on marketing sourced bookings
Why you’ll love this role :
You are passionate about demand generation marketing and love working collaboratively to bring the best version of a program to life
You love data and want to dig into campaign performance and follow your leads through the funnel into closed-won opportunities
You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency
You are looking for an opportunity to build on your repertoire of marketing skills by coordinating across channels like direct mail, email, paid media, virtual events, thought leadership, and more
You are curious and have a desire to learn
Why you’re a great fit :
You have 1-3 years of B2B demand generation experience in a SaaS environment
You have strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
You are extremely data-driven and committed to experimenting to improve and optimize programs for success
You have experience working closely with Marketing cross-functional teams Sales to get things done
You have strong project management and entrepreneurial skills to work independently on complex projects
You are meticulously organized with an ability to work and demonstrate grace under pressure
You are comfortable with ambiguity and can move forward in this environment
You love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful
Base compensation : $68,000 - $76,000 per year.
Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.
Why you’ll love working at Newsela :
Health & Wellness : Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy : mind, body, and soul.
Work From Home : Almost all of our roles are fully remote - tech stipend included!
Supporting ALL Families : Supplemental programs and time off to take care of your family and yourself.
Time Off : Flexible PTO to recharge, including Sabbatical Leave
Inclusive Experiences : Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes.
Professional Development : Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality.
Make A Difference : No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
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