Digital Content Manager

**** Applicants should submit a cover letter, resume, the contact information for three professional references, and a graphic design sample to hr@newtownmacon.com by 5pm on Friday, April 4, 2025.****

Job Title: Digital Content Manager

Application Deadline: 5:00PM Friday, April 4, 2025

Salary: $50,000 per annum, paid twice a month

Benefits: 13 paid holidays, 20 PTO days, flexible work schedule, health insurance (employer pays 80% of premium), cell phone, short & long term disability, and 8% retirement match 401k

Start date: May 2025 

Office Hours: Monday through Friday, 9am to 5pm, subject to change (one fixed work from home day per week after 90 day probationary period)

About NewTown Macon

NewTown Macon, a 501©3 non-profit organization, is the driving force behind revitalization in downtown Macon, Georgia. NewTown is one of the most dynamic, comprehensive and innovative revitalization non-profits in the country. Formed in 1996, NewTown has leveraged more than $1.1 billion of investment in the urban core during its existence. NewTown’s mission is to “invest time, resources, and money in local people and businesses to revitalize Downtown Macon.” We empower locals to dream big and hold our staff and board accountable with a 5-year strategic plan that guides our daily work. NewTown Macon won the Great American Main Street Award in 2024. 

NewTown is a small office where professionals manage their own time independently within their area of responsibility.  Employees must be self-motivated problem solvers and must deploy their skills and abilities to bolster their colleagues, contribute to the success of the organization as a whole and fulfill our mission.  Because the staff is small, tasks and projects shift across job descriptions fluidly as we encounter new opportunities and challenges.

To learn more about NewTown, visit www.newtownmacon.com.

JOB DESCRIPTION

The Digital Content Manager is a full-time, salaried position responsible for fulfilling our mission by creating high-quality, brand-consistent marketing communications that support all of the organization’s programming. This employee is responsible for managing the organization’s websites, email newsletters, and six social media accounts. This position reports to the Vice President of External Affairs and works closely with all staff members. 

The ideal candidate is a creative, well-organized, and adaptable professional with the ability to multi-task. This individual should be an excellent communicator, fluent in both digital and traditional media, with strong skills in graphic design. We are seeking a team member with expertise in marketing and communications who can enhance all aspects of our mission—especially through compelling storytelling that increases awareness of NewTown’s impact and promotes downtown Macon as an irresistible destination. Additionally, this role will collaborate closely with the loans team to develop and execute marketing campaigns that generate loan leads and attract participants to NewTown’s four annual academies.

Required Qualifications:

• Associate degree in marketing, public relations or related field
• Advanced computer literacy, including:
• Proficient in Microsoft Office suite (Microsoft Word, Excel, PowerPoint)
• Proficient in website content management systems (WordPress preferred)
• Proficient in email marketing software (Constant Contact preferred)
• Proficient with social media management and running ad campaigns (primarily Facebook, Instagram, and LinkedIn)
• Experience with graphic design tools and software like Canva or Adobe InDesign, Illustrator, and Photoshop
• Experience with video editing for social media and web content 
• Knowledge and application of AI tools 
• Excellent written and verbal communication skills

Additional Preferred Qualifications:

• Bachelor’s degree or higher in marketing, public relations or related field
• Proficient in Canva, Adobe InDesign, Illustrator, and Photoshop
• Expert in WordPress
• Expert in Constant Contact
• Proven work experience managing digital technology and social media platforms 
• Deep knowledge of social media marketing and running digital ad campaigns 

Performance Measures:

• Manage and grow NewTown's social media profiles and presence by creating engaging, brand-consistent content, monitoring and actively participating in relevant social discussions, and staying abreast of current social media trends -20%
• Write and oversee development of strategic web, social, and email content (including graphics and video content) meant to engage, educate, and cultivate downtown stakeholders and generate new loan clients -20%
• Manage NewTown Macon’s website to ensure information presented is accurate and complete, including working with downtown property managers to update NewTown’s online property finders and staff to funnel loan clients to NewTown’s website -15%
• Run targeted digital ad campaigns to generate leads for NewTown’s loan program and to promote NewTown’s activities and programs -10%
• Assist Vice President of External Affairs in developing and executing an annual marketing strategy for NewTown Macon, its supporting programs, and downtown Macon -10%
• Create graphics for branded collateral and ads for traditional media outlets -5%
• Promote programs and events produced by NewTown, including attending and documenting events in progress -5%
• Assist Vice President of External Affairs in development and delivery of NewTown’s Marketing Academy, a 12-session course focused on teaching existing business owners on how to run successful social media campaigns -5%
• Coach and advise downtown business owners and loan clients on marketing best practices with an emphasis on social media coaching -5%
• Perform other appropriate duties as assigned by the Vice President of External Affairs -5%

Application Instructions:

Applicants should submit a cover letter, resume, the contact information for three professional references, and a graphic design sample to hr@newtownmacon.com by 5pm on Friday, April 4, 2025.