What are the responsibilities and job description for the Account Executive position at Nexstar Broadcasting Group, Inc?
Job Description :
The Sales Account Executive generates revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television and digital advertising.
The Sales Account Executive generates advertising revenue by :
- Calling on small, medium, and large businesses and agencies and finding new potential clients; to convince them of the merits of working with ABC4 and Nexstar Digital to deliver great results for their advertising investments.
- Implementing strategies to consistently grow revenue and exceed revenue goals.
- Establishing credible relationships within the local business community and develops new accounts.
- Maintaining assigned accounts.
- Prepare and deliver sales presentations to clients.
- Demonstrate the vast options available to clients and how specific advertising tools will help promote their products or services in the most effective way possible.
- Provide clients with information regarding rates for advertising placement in all media.
- Develop advertising schedules and campaigns in accordance with company pricing and policies to meet client needs and expectations.
- Work as part of an energetic team of sales and support professionals.
- Maintain a high level of public relations in all settings and as a representative of the company throughout the communities we serve.
- Performs other duties as assigned.
Requirements & Skills :
Physical Demands & Work Environment :
Must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups at their place of business, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors occasionally in all weather conditions, and work indoors in environmentally controlled conditions.
LI-Onsite
