Digital Executive Producer

Position Summary : Responsible for daily management and training of web producers, web reporters and social media producers in local newsroom. Oversee and improve the daily packaging of all digital editorial content published and distributed across the Nexstar network of sites and media platforms with the goal of increasing user interactivity and traffic particularly in-DMA users. Audience expert that understands how to grow distribution platforms to maximize readership. Flexibility to perform various duties and work across multiple websites depending on regional needs. Ability to jump into the mix and create high-performing content as needed.

Position Responsibilities

• Attends local editorial meetings and serves as bridge between broadcast and digital in local newsroom
• Trains, coaches, and manages team of local digital journalists
• Excellent at writing buzzy headlines that increases pageviews and packaging content that grows pageviews per visitor and time on site.
• Works with web producers to assure steady stream of interesting content is packaged in an interactive way and promoted in a way that generates reader interest.
• Evaluates website traffic trends in effort to make decisions on both daily content and longer-term content development that will grow in-DMA traffic.
• Leads team member responsible for planning and implementing special coverage projects (severe weather, breaking news, enterprise digital content databases and projects).
• Monitors major news websites, local and state news websites, blogs and social media for breaking news and trending topics.
• Promotes news content on social media.

Skill / Experience Requirements

Education Requirements